Let’s Try has gained attention after its pitch on Shark Tank India. The brand makes snacks using simple ingredients and avoids artificial additives. After securing funding on the show, the company has increased its production capacity and expanded its market reach.

What Let’s Try Does

Let’s Try is a packaged food brand. It focuses on snacks made with basic ingredients.

Its product range includes:

• Namkeen
• Cookies
• Munchies

The company uses groundnut oil for cooking. It avoids preservatives, artificial colours, and added chemicals.

The aim is to offer snacks that are closer to home-style food.

Founder and Idea

Let’s Try was started by:

• Nitin Vinod Kalra

The idea came from a personal need. The founder saw that many children eat snacks with artificial ingredients. He started making snacks at home using better ingredients.

The brand grew from a small setup to a larger business.

Let’s Try Shark Tank India Deal

Let’s Try pitched on Shark Tank India with an ask of ₹45 lakhs for 2% equity.

After discussion, the deal closed at ₹45 lakhs for 12% equity.

The investors were:

• Anupam Mittal
• Aman Gupta

The founders accepted a higher equity share to secure funding.

Effect of the Show

After the episode aired, the brand saw more demand. Many users searched for “Let’s Try Shark Tank India,” “healthy snacks India,” and “Let’s Try namkeen.”

This helped the company reach more customers. Online orders increased.

The show helped build trust among new buyers.

Growth After Shark Tank India

After the show, the company expanded its production.

The manufacturing unit grew from about 100 sq ft to around 40,000 sq ft. This allowed higher output.

The company also saw a rise in valuation, reaching around ₹60 crore.

The focus remained on scaling while keeping product quality stable.

Product Approach

Let’s Try uses simple methods to make snacks.

Key points include:

• Use of groundnut oil
• No preservatives
• No artificial flavours or colours

The products are designed for daily use. The taste is based on familiar recipes.

Latest Updates (2025–2026)

Recent updates show that Let’s Try is working on:

• Expanding product range
• Increasing distribution
• Improving packaging
• Strengthening online sales

The company is also entering more retail stores.

Demand for clean-label snacks is rising.

Market Trends

The snack market is changing. Many users now check ingredient lists.

Key trends include:

• Interest in natural ingredients
• Lower use of additives
• Demand for traditional snacks
• Growth in packaged food

Let’s Try fits into this trend.

Competition

Let’s Try competes with:

• Large snack brands
• Regional namkeen makers
• Health-focused startups

Big brands have scale. Smaller brands focus on product quality.

Let’s Try uses its ingredient approach to stand out.

Challenges

The company faces some issues:

• Maintaining quality at scale
• Managing supply
• Competing with low-cost snacks
• Expanding into smaller markets

Food brands need strong distribution to grow.

Current Position

Let’s Try is in a growth stage. It has funding and expanded production.

The company is building its presence across markets.

Its focus remains on simple snacks with better ingredients.

The next stage depends on scale and reach.

FAQs

Q1. What is Let’s Try?
Let’s Try is a snack brand that offers namkeen, cookies, and munchies made with simple ingredients.

Q2. Who is the founder of Let’s Try?
Let’s Try was founded by Nitin Vinod Kalra.

Q3. What happened to Let’s Try on Shark Tank India?
The company secured ₹45 lakhs for 12% equity from Anupam Mittal and Aman Gupta.

Q4. What products does Let’s Try offer?
Let’s Try offers namkeen, cookies, and snacks made without preservatives or artificial ingredients.