KetoIndia, now known as Livofy, gained attention after its pitch on Shark Tank India. The company works in digital nutrition and health support. It did not secure a final deal on the show, but it used the feedback to change its business model and expand.

What KetoIndia Does

KetoIndia started as a platform focused on ketogenic diet support.

It later rebranded as Livofy.

The company now focuses on:

• Weight management
• Personalised nutrition plans
• Chronic care support
• Lifestyle health programmes

The shift moved the business beyond a single diet model.

Founder and Start

The company was started by:

• Sahil Pruthi

The idea grew from a personal family health experience.

The founder began with nutrition awareness and later built a health-tech platform.

KetoIndia Shark Tank India Pitch

KetoIndia pitched on Shark Tank India with an ask of ₹1.5 crore for 1.25% equity.

Several sharks showed interest:

• Ashneer Grover
• Peyush Bansal
• Namita Thapar
• Aman Gupta

An offer was discussed, but no final deal closed.

Effect of the Show

After the episode aired, interest rose.

Searches increased for:

• KetoIndia Shark Tank India
• Livofy founder
• Keto diet India

The company also used feedback from the sharks to rethink its positioning.

Rebrand to Livofy

After the show, the company moved from KetoIndia to Livofy.

It shifted from a keto-only identity to broader nutrition support.

This helped the business target a larger market.

Growth After Shark Tank India

After the show, the company focused on:

• Fundraising from other investors
• Expanding services
• Growing users
• Improving product offerings

The company reported:

• More than 3,000 paying clients
• About 45,000 monthly active users

These figures supported growth.

What Livofy Focuses on Today

The company now works in nutrition support linked to:

• Type 2 diabetes
• PCOS
• Weight management
• Personalised food plans

It positions itself as a digital health platform.

Latest Updates (2025–2026)

Recent updates suggest the company is working on:

• Expanding health programmes
• Improving digital tools
• Growing outside India
• Strengthening chronic care services

Interest in digital health remains active.

Why Digital Nutrition Platforms Are Growing

Demand is rising due to:

• Interest in preventive care
• Growth in health apps
• Demand for personalised plans

This supports companies in this sector.

Market and Competition

The company competes with:

• Nutrition apps
• Health-tech startups
• Weight management platforms

Large firms have more scale.

Smaller firms compete through niche focus.

Challenges

The company faces some issues:

• High competition
• User retention
• Need to build trust
• Health claims scrutiny

Growth depends on credibility and adoption.

Current Position

KetoIndia, now Livofy, is in a growth phase.

It did not secure Shark Tank funding, but used the exposure to reshape the business.

The company continues to build in digital nutrition and health support.

Its focus remains on broader health programmes.

The next stage depends on scale and retention.

FAQs

Q1. What is KetoIndia, now Livofy?
KetoIndia, now Livofy, is a digital nutrition and health platform.

Q2. Who is the founder of KetoIndia?
KetoIndia was founded by Sahil Pruthi.

Q3. What happened to KetoIndia on Shark Tank India?
The company received investor interest, but no final deal closed.

Q4. Why did KetoIndia rebrand as Livofy?
The company rebranded to expand beyond keto diets into broader nutrition and health support.