Digital content creators in India often work around trends, short videos and studio formats. Kavya Karnatac, founder of KK Create, has taken a different route. At 27, she reports from places that rarely appear on social media feeds and tells stories of people who remain unseen.

Karnatac came into the national spotlight after releasing a video from Delhi’s Ghazipur garbage dump, known as India’s tallest landfill. The video crossed three million views on YouTube. It also showed the risks tied to her work. While filming at the site, she and her team faced a mob attack. The situation turned tense, but she stayed and continued filming.

The video focused on families living near the landfill. It showed health risks, water shortages and unsafe living conditions. For Karnatac, the incident tested her resolve. For viewers, it offered a view of daily life in a place most people ignore.

A Shift From Typical Creator Content

Karnatac does not follow the usual influencer path. Her videos avoid scripted hooks and studio setups. She works on the ground. She speaks to residents, workers and local officials. The camera stays close to real conditions.

Through KK Create, she documents issues such as water stress in Rajasthan and underground coal fires in Jharkhand’s Dhanbad district. In Dhanbad, coal seams have burned for more than 100 years, affecting land, air and health. Her videos explain these issues in simple terms and show their impact on daily life.

This approach sets her apart from most digital content creators. Her work focuses on people and systems, not trends.

Growth on YouTube and Social Media

KK Create started two years ago. Since then, the channel has uploaded 466 videos. Together, these videos have crossed 973 million views. The channel has also gained two million subscribers on YouTube.

Most of this growth came through organic reach. Viewers shared videos and returned for new uploads. Karnatac also built a strong following on Instagram, where she now has close to two million followers.

Instagram helped her grow early awareness. YouTube remains the main platform for long-form reporting.

Education and Early Work

Karnatac grew up in Nainital, Uttarakhand. She later studied media and cultural studies at the Tata Institute of Social Sciences. During her course, she worked on a documentary about Mumbai’s Aarey forest and the adivasi communities living there.

That project shaped her interest in culture, land and people. It also helped her understand field reporting and long-form storytelling.

After graduation, she joined Pocket Aces as a video producer. She worked there for three years. In 2022, she left her job and took a break. During that period, she began posting informational videos online.

Starting Without a Team or Funding

The early days of KK Create were simple. Karnatac handled everything on her own. She researched topics, wrote scripts, shot videos and edited them herself. She worked from a friend’s laptop.

She had no experience running a company. She had no background in hiring or finance. Brand interest stayed low at first because her content focused on culture and social issues.

Despite these limits, her audience grew. Within two months of posting on Instagram, she gained over 200,000 followers. The response showed demand for ground-level stories.

Turning Content Into a Business

As her reach increased, brands began to take interest. Today, KK Create earns around ₹15 lakh per month. The income comes from three main sources: brand partnerships, YouTube ad revenue and viewer donations.

Brand deals make up about 60 to 65 percent of total earnings. Karnatac has worked with brands such as Netflix, ITC, Google and Hotstar. She has also partnered with government departments to promote public schemes.

KK Create now operates with a team of 10 people. The team supports research, filming, editing and logistics. Even with growth, Karnatac keeps her involvement hands-on.

Focus on Sustainable Content

Karnatac says her long-term goal is to reduce dependence on brand deals. She wants KK Create to sustain itself through audience support and platform revenue. She continues to expand long-form, on-ground videos.

Her content now covers culture, environment, livelihoods and local history. Each video focuses on one place or issue. The format stays simple and direct.

Environmental activist Peepal Baba has praised her work. He says her videos highlight everyday spaces and traditions that often go unnoticed. He adds that her work helps people see value in local culture and ordinary lives.

A National Reporting Goal

Karnatac has set a clear objective. She wants to visit all 800 districts of India and document their people and stories. At present, she is filming in Ladakh.

She plans to build KK Create into one of India’s largest independent documentary platforms. The focus will remain on field reporting and factual storytelling.

Her work shows a different model for digital content creators. It relies on time, trust and presence. The influence comes from showing reality as it is.

As social media continues to change how stories travel, KK Create stands as an example of slow, ground-based reporting finding a large audience. For Karnatac, each district adds another chapter to an ongoing record.

FAQs

Q1. Who is Kavya Karnatac?
Kavya Karnatac is an Indian digital content creator and documentary filmmaker. She is the founder of KK Create.

Q2. What is KK Create?
KK Create is a YouTube documentary channel that reports ground-level stories from across India.

Q3. How old is Kavya Karnatac?
She is 27 years old.

Q4. How does Kavya Karnatac earn money?
She earns through brand partnerships, YouTube ads and viewer donations.