Nuutjob is an Indian startup that focuses on male intimate hygiene products. In 2026, people search terms like Nuutjob Shark Tank India, Nuutjob products India, male hygiene products India, Nuutjob founders Ananya Anushree Maloo, and intimate hygiene for men India. The brand builds products for daily hygiene needs in a segment that has seen limited options in the past.

The company gained attention after its pitch on Shark Tank India. It received funding and expanded its presence in the personal care market.

Founders and Idea

Nuutjob was founded by Ananya Maloo and Anushree Maloo. The startup is led by women founders working in a male grooming segment.

The idea came from a simple gap. Many products exist for grooming, but few focus on hygiene for sensitive areas.

The founders decided to create products that are easy to use and suited for daily care.

The brand also focuses on clear communication about hygiene needs.

Product Range

Nuutjob offers products designed for male intimate care.

These include:

• Intimate washes
• Grooming tools
• Hygiene kits

The company states that its products avoid harmful ingredients.

The design is simple. The products are made for daily use.

Market Need

The male grooming market in India is growing. However, intimate hygiene is still not widely discussed.

Many users use general products that may not suit sensitive areas.

Nuutjob focuses on this gap. It aims to offer specific products for this need.

The brand also works to increase awareness.

Shark Tank India Deal

Nuutjob appeared on Shark Tank India with an ask of ₹25 lakh for 5% equity.

After discussion, the deal closed at ₹25 lakh for 20% equity.

The investors were:

• Namita Thapar
• Aman Gupta
• Peyush Bansal

The investors showed interest in the category and its growth potential.

Growth After Shark Tank

After the show, Nuutjob saw strong growth.

Key updates include:

• Around 200% growth between January and November 2022
• Increase in online sales
• Growth in brand awareness

The show helped the company reach more customers.

Sales and Distribution

Nuutjob sells mainly through:

• Its own website
• Online marketplaces

The company focuses on direct-to-consumer sales.

It also uses content to explain product use.

Latest News in 2026

In 2026, Nuutjob continues to grow in the hygiene segment.

Recent updates include:

• Expansion of product line
• Growth in repeat users
• Focus on awareness

There is no confirmed report of major funding after Shark Tank India.

Market Opportunity

Nuutjob operates in the male hygiene segment.

This market is growing due to:

• Increased awareness
• Change in consumer habits
• Growth of online shopping

The category remains niche but is expanding.

Challenges

The company faces several challenges:

• Social stigma
• Need for education
• Competition from general brands
• Building trust

Customers may take time to adopt new products.

Market Position and Future

Nuutjob has built a place in the hygiene segment.

Its strengths:

• Clear focus
• Simple products
• Early growth

Future growth depends on:

• Expanding range
• Increasing awareness
• Retaining customers

The company continues to work in a growing but sensitive market.

FAQs

Q1. What is Nuutjob?
Nuutjob is an Indian brand that makes hygiene products for men.

Q2. Who are the founders of Nuutjob?
Nuutjob was founded by Ananya Maloo and Anushree Maloo.

Q3. What was Nuutjob’s Shark Tank India deal?
The company received ₹25 lakh for 20% equity from Namita Thapar, Aman Gupta, and Peyush Bansal.

Q4. What products does Nuutjob offer?
Nuutjob offers intimate washes, grooming tools, and hygiene kits for men.