Ahmedabad is set to take centre stage in India’s cultural calendar as it prepares to host a high-profile national–international creative confluence in February 2026. Over two days, the city will witness the official poster launch of the Hindi feature film Beti Hain Toh Srishti Hain followed by the Pre-Finale of The Renewal Runway Fashion Week, positioning Ahmedabad as an emerging hub for cinema, fashion and socially driven storytelling.

Scheduled for February 7 and 8, the back-to-back events are expected to draw participation from across the film and fashion industries, along with international delegates, media professionals and cultural observers. The initiative reflects a broader shift in how Indian cities beyond traditional metros are shaping global creative conversations.

A Two-Day Cultural Programme with a Shared Vision

The programme opens on February 7 with the grand poster launch of Beti Hain Toh Srishti Hain, a film that places social awareness at the heart of its narrative. The following evening, February 8, will be dedicated to fashion, with Ahmedabad hosting the Pre-Finale of The Renewal Runway Fashion Week, a platform that bridges Indian talent with international fashion markets.

Industry experts note that the deliberate pairing of cinema and fashion highlights the city’s ambition to create multi-dimensional cultural experiences rather than isolated entertainment events.

‘Beti Hain Toh Srishti Hain’: Film Rooted in Social Relevance

The poster launch of Beti Hain Toh Srishti Hain is being positioned as more than a routine promotional exercise. The film focuses on themes such as the dignity of daughters, women empowerment and the foundational role women play in society.

The event will see the presence of the film’s full cast and key creative team, who are expected to engage directly with the media. Discussions will centre on the film’s message, production journey and its relevance in contemporary social discourse.

One of the notable aspects of the project is the inclusion of emerging artists from Ahmedabad alongside established names from the industry. Observers see this as an effort to provide regional talent with national visibility and meaningful participation in mainstream cinema.

The film has been shot across several Indian locations including Rajasthan, Mumbai, Delhi and Maharashtra, in addition to international shoots in Singapore and Malaysia. This diverse backdrop adds a global visual dimension, aligning the film with audiences beyond India.

The Renewal Runway Fashion Week: A Global Fashion Platform

On February 8, the spotlight will shift to The Renewal Runway Fashion Week, as Ahmedabad hosts its Pre-Finale. The fashion week has been developed as a national–international platform, with its Grand Finale scheduled to take place in Dubai, underscoring its global orientation.

The Ahmedabad Pre-Finale will feature collections by designers from India and overseas, showcased by Indian and international models. Organisers have indicated that the production will adhere to international standards, with professional choreography, advanced lighting design and large-scale stage execution.

The event will be attended by Miss Sushmita, who will grace the evening as Chief Guest. Her presence is expected to enhance the profile of the fashion showcase and attract broader media attention.

Focus on Emerging Fashion Talent

A key highlight of the Pre-Finale will be the recognition of finalist models selected through earlier rounds of the competition. These participants will be awarded prestigious titles, crowns and honours, while winners in various sub-categories will receive certificates and special recognition.

Fashion industry professionals emphasise that such platforms are critical for nurturing new talent, particularly in cities that are building their fashion ecosystems outside traditional centres like Mumbai and Delhi.

National and International Attention on Ahmedabad

Both events are expected to attract film and fashion celebrities, international delegates, senior dignitaries, media representatives and digital influencers. With extensive national and international media coverage anticipated, Ahmedabad stands to gain significant global visibility.

Cultural analysts suggest that consistent hosting of large-scale creative events helps cities reposition themselves in the global imagination, attracting future collaborations, tourism and investment in the creative economy.

Experienced Leadership Behind the Showcase

The artistic direction of the film and fashion events is being led by show director Beena Vyas, known for her work in fashion choreography and performance design. Event coordination and on-ground execution are being handled by Abhilash and his team, who bring experience in managing large-format cultural productions.

According to organisers, special emphasis is being placed on precision planning and execution to ensure that the events meet international benchmarks.

Ahmedabad’s Expanding Cultural Footprint

Over the past several years, Ahmedabad has steadily expanded its presence in the arts, fashion and entertainment sectors. Experts believe that hosting the Beti Hain Toh Srishti Hain poster launch alongside The Renewal Runway Fashion Week Pre-Finale marks a significant step in the city’s cultural evolution.

By combining cinema with social purpose and fashion with global vision, the February 2026 events reflect Ahmedabad’s ambition to be recognised as a modern, creative and internationally connected city.

As the dates approach, attention will be on how effectively this convergence of film, fashion and social awareness unfolds. For Ahmedabad, the two-day showcase represents not just a moment of glamour, but a strategic move toward long-term cultural relevance on the global stage.