Kajol Bheda is an Indian entrepreneur and marketing professional best known as the founder of Scribbld, an independent advertising and marketing agency based in Mumbai. She is also a 2026 honoree on the Forbes India 30 Under 30 in the Advertising & Marketing category.

Bheda’s story stands out in a crowded industry. She started Scribbld in 2020, during the Covid-19 pandemic, with limited resources and no industry backing. Five years later, the agency is profitable, employs over 50 people, works with major Indian and global brands, and has expanded to the UAE.

Her journey reflects a shift in Indian advertising, where smaller, focused agencies are challenging large networks through clarity, discipline, and strong execution.

Early Life and Education

Kajol Bheda was born in 1996. She has spoken openly about her school years, saying she was not an academic high performer. What set her apart was consistency and effort. She took part in several internships during college, across fashion, media, and branding roles.

These experiences helped her understand how brands communicate and where they fall short. She later studied media production in the UK, where she learned visual storytelling, content planning, and production workflows. This mix of creative and practical exposure shaped how she would later run her own agency.

Why Kajol Bheda Started Scribbld

In late 2019, Bheda returned to India after completing her studies. Soon after, the pandemic disrupted hiring across industries. Instead of waiting for work, she chose to build her own firm.

That decision led to the launch of Scribbld in 2020. At the time, brands were moving fast from offline campaigns to digital platforms. Video content, social media, and short-form formats were gaining ground.

Bheda noticed a pattern. Many agencies struggled to match brand intent with execution. Scribbld was created to fix that gap. The focus was simple: listen closely, plan with care, and deliver work that matched business goals.

The agency started with one intern and one client. Early accounts included healthcare and diagnostics brands, where clear communication mattered during the crisis.

Growth of Scribbld as an Independent Agency

Over the next few years, Scribbld grew through referrals and repeat work. The agency stayed bootstrapped and avoided rapid scaling. This allowed tighter control over quality and culture.

By 2025, Scribbld had grown into a team of more than 50 professionals. It worked on both retainer and project models. Clients included Nykaa, Haldiram’s, HDFC Bank, Stayfree, Amazon Prime Video, and others.

One of the agency’s best-known projects was with Adani Airports. Scribbld led the brand identity and storytelling for its duty-free retail business, now known as Ospree. The work unified multiple airport outlets under one name and visual system. The brand rollout gained attention for its clarity and commercial impact.

Another campaign that drew notice involved Korean skincare brand Tonymoly. Scribbld moved skincare out of homes and into public spaces. The idea challenged routine habits and led to strong social engagement without heavy spending.

Recognition and Forbes India 30 Under 30

Kajol Bheda’s inclusion in the Forbes India 30 Under 30 marked a key moment in her career. The Advertising & Marketing category returned in 2026 after a gap, which made the recognition more competitive.

The listing highlighted Scribbld’s growth, profitability, and independence. It also reflected a wider change in the industry, where young founders are building agencies without legacy networks or large funding.

Leadership and Work Culture

Bheda’s leadership style focuses on structure and accountability. She often speaks about the value of saying no to work that does not align with the agency’s goals. This approach has shaped Scribbld’s culture.

The agency has a strong base of female professionals, though Bheda states that hiring is driven by performance, not labels. Clear roles, direct feedback, and flexible policies form the core of Scribbld’s work environment.

She also places strong emphasis on discipline. From timelines to client communication, systems play a central role in how the agency operates.

Expansion to the UAE

In recent years, Scribbld expanded operations to the UAE. The agency now works with brands in Dubai and Abu Dhabi while helping Indian companies adapt to Gulf markets.

Bheda has noted that the Middle East market differs from India. Speed matters less than trust and consistency. Scribbld adjusted its approach to suit local audiences and business norms.

The UAE expansion serves as a base for future international growth. Bheda has said the region’s position between Eastern and Western markets makes it a strong launch point.

Kajol Bheda’s Long-Term Vision

Kajol Bheda aims to build Scribbld into India’s largest independent agency. She has avoided rapid expansion in favour of steady growth. Her focus remains on long-term relevance rather than short-term noise.

The agency’s name reflects this idea. Scribbld stands for leaving a mark through work that lasts.

As India’s advertising industry continues to evolve, Bheda’s path shows how focused thinking and steady execution can compete with scale.

Frequently Asked Questions (FAQs)

Q1. Who is Kajol Bheda?

Kajol Bheda is an Indian entrepreneur and the founder of Scribbld, an independent marketing and advertising agency based in Mumbai.

Q2. What is Kajol Bheda’s age?

Kajol Bheda is 29 years old as of 2026.

Q3. What is Scribbld?

Scribbld is a marketing and advertising agency started in 2020 that works with Indian and international brands across digital, branding, and content projects.

Q4. Why is Kajol Bheda in the news?

She is in the news for being named to the Forbes India 30 Under 30 2026 list and for expanding Scribbld to the UAE.

Q5. Which brands has Kajol Bheda worked with?

Through Scribbld, she has worked with brands such as Nykaa, Amazon Prime Video, Adani Airports, Haldiram’s, HDFC Bank, and Tonymoly.

Q6. What is Kajol Bheda’s future plan?

Her goal is to grow Scribbld into India’s largest independent advertising agency with a global presence.