Anushka Rathod digital content creator is now a familiar name for young Indians trying to understand money. At 25, Anushka Rathod has built a large and loyal audience by explaining finance in plain language. What started during the Covid-19 lockdown has grown into a full-time career built on education, not hype.

Today, Rathod has a combined audience of around 1.8 million followers across social media and YouTube. Her finance newsletter, Crore Club, has crossed 10,000 subscribers. Her work focuses on personal finance basics, taxation, money habits, and financial awareness, especially for women.

From Finance Career to Online Education

Anushka Rathod did not enter content creation by plan. She trained for a traditional finance career. She holds a postgraduate degree in taxation and has cleared CFA Level 1. Before social media, she worked in investment banking and wealth management.

Her early career involved client advisory roles and exposure to how money decisions affect real lives. During the Covid-19 lockdown, she noticed a sharp rise in people asking basic money questions online. Many did not understand savings, taxes, or how financial products worked.

With time at hand, Rathod began posting short, simple explanations. She broke down topics that often sound complex. These included how interest works, how taxes apply, and how to use common financial tools.

Learning From Feedback

Her early posts received questions and comments. Rathod used that feedback to refine her content. Each video and post became more direct and easier to follow.

She avoided jargon unless needed. When she used it, she explained it. This approach helped her reach people who had no formal finance background.

Over time, her audience grew across platforms. She expanded into longer videos on YouTube and launched her newsletter, Crore Club, for readers who wanted deeper explanations.

Growth Without Hype

Rathod’s following grew without sensational claims. She does not promise fast returns or shortcuts. Her content focuses on rules, discipline, and long-term thinking.

Today, her combined reach stands at about 1.8 million followers and subscribers. Crore Club has over 10,000 subscribers who receive written insights on money management.

Much of her growth came through shares and recommendations. Viewers often say her content helped them understand money for the first time.

Clear Line Between Education and Advice

Rathod is careful about how she frames her content. She often explains the difference between education and investment advice.

She talks about the roles of Securities and Exchange Board of India and the Advertising Standards Council of India. This helps viewers understand what finance creators can and cannot do.

Her content stays within personal finance education. She avoids stock tips and market predictions. This keeps her work compliant and builds trust.

Focus on Women and Money

A strong theme in Rathod’s work is financial independence for women. She often points out that money discussions in many homes start early for boys but not for girls.

She says many women grow up without learning how money works. Later, they depend on others for financial decisions. This limits independence and confidence.

Rathod encourages women to take charge of basic money skills. She speaks about shared decision-making at home and equal responsibility.

Coming from a Marwari family, she says she had to challenge these norms herself. That personal journey shapes her content.

Community Over Numbers

Rathod does not focus on viral trends. She talks often about building a community rather than chasing views.

She believes attention fades fast. Trust stays longer. Her goal is to help people make better choices over time.

She engages with her audience through comments, responses, and follow-up content. Many of her videos answer questions sent by viewers.

Recognition From the Creator Space

Her work has gained respect from other creators. Raj Shamani, founder of House of X, has spoken about learning practical money lessons from her content. He says women in his family introduced him to her work.

Such feedback reflects her reach beyond a single audience group.

In 2024, Rathod was also featured in the Forbes India Under 30 list, which brought wider visibility to her work.

Recent Direction

In recent months, Rathod has focused more on long-term financial planning. Topics include credit card use, taxes, savings habits, and financial discipline for young professionals.

As discussions around finfluencer regulation grow, she continues to stress education over advice. This approach aligns with stricter oversight expected in the finance content space.

She has also hinted at building structured learning tools in the future, though she has not shared details yet.

Why Her Work Matters

India has seen a surge in finance creators since the pandemic. Many focus on quick gains. Rathod takes a slower path.

Her content serves students, first-time earners, and working professionals who want basics explained without pressure.

As money decisions affect daily life more than ever, creators like Rathod fill a gap left by formal education.

The Anushka Rathod digital content creator story shows how clear communication and steady effort can build trust online. It also shows that finance education does not need noise to make an impact.

FAQs

Q1. Who is Anushka Rathod?
Anushka Rathod is an Indian digital content creator known for explaining personal finance and money basics on social media and YouTube.

Q2. What is Anushka Rathod’s age?
Anushka Rathod is 25 years old.

Q3. What is Anushka Rathod known for?
She is known for simplifying complex finance topics and for her Crore Club finance newsletter.

Q4. What is Crore Club by Anushka Rathod?
Crore Club is a finance newsletter by Anushka Rathod with over 10,000 subscribers, focused on money management and long-term planning.