Sakshi Singh
Beyond Snack and La Kheer Deli are two Indian food startups that gained attention after Shark Tank India. In 2026, people search terms like Beyond Snack Shark Tank India, Beyond Snack banana chips, Manas Madhu Beyond Snack, La Kheer Deli Shark Tank India, Shivika Sood La Kheer Deli, and kheer startup India. Both brands started with Indian food products, but their growth paths are different.
Beyond Snack received funding and expanded its business. La Kheer Deli did not get investment and remains limited in scale.
Beyond Snack Founder and Brand Idea
Beyond Snack was started by Manas Madhu in Kerala. The company focuses on banana chips, which are common in South India.
The founder saw a gap in the market. Banana chips were available, but quality and packaging were not consistent. He decided to build a brand that offers standard quality.
The company uses Nendran bananas, which are known for chip making.
Product and Market Approach
Beyond Snack sells packaged banana chips. The focus is on:
- Raw material quality
- Standard process
- Consistent taste
- Packaged format
The brand targets urban buyers. It sells through retail stores and online platforms.
Shark Tank India Deal
Beyond Snack appeared on Shark Tank India with an ask of ₹50 lakh for 2.5% equity.
The pitch received interest from investors. The deal was closed with:
- Ashneer Grover
- Aman Gupta
This funding helped the company grow its operations.
Growth After Shark Tank
After the show, Beyond Snack expanded its reach.
Key developments:
- Entry into markets outside Kerala
- Strong presence in Maharashtra
- Growth in online sales
The company improved its supply chain. It also worked on packaging and shelf life.
Latest News About Beyond Snack in 2026
In 2026, Beyond Snack continues to grow in the snack segment.
Recent updates include:
- Expansion in retail stores
- Increase in production
- New flavour options
- Growth in e-commerce
The company is also exploring export options. No official launch has been confirmed.
Challenges for Beyond Snack
The brand faces some challenges:
- Competition from large snack brands
- Price sensitivity
- Supply management
Still, its focus on a single product helps in brand identity.
La Kheer Deli Founder and Concept
La Kheer Deli was founded by Shivika Sood in Pune. The brand focuses on kheer, a traditional Indian dessert.
The idea was to present kheer in a modern format. The company offered different flavours and ready-to-eat options.
Product and Offering
La Kheer Deli created variations of kheer with:
- Multiple flavours
- Packaged format
- Ready-to-serve concept
The brand targeted urban consumers.
Shark Tank India Pitch
La Kheer Deli appeared on Shark Tank India with an ask of ₹50 lakh for 7.5% equity.
During the pitch, investors raised concerns about:
- Shelf life
- Market size
- Business scale
No deal was made.
Business Status After Shark Tank
After the show, La Kheer Deli gained some visibility.
However, there are limited updates on large growth.
Key points:
- Small market presence
- No major funding
- Limited expansion
The brand remains a niche dessert business.
Latest News About La Kheer Deli in 2026
In 2026, La Kheer Deli has a low public profile.
There are no confirmed reports of:
- Large funding
- National expansion
- Major retail presence
The brand is still known mainly from Shark Tank India.
Comparison of Both Startups
Both startups started with Indian food ideas.
Beyond Snack focused on:
- A snack with wide demand
- Longer shelf life
- Easy distribution
La Kheer Deli focused on:
- A dessert product
- Short shelf life
- Limited demand
These factors affected their growth.
Market Trends
Food startups grow faster when products are easy to store and transport.
Snacks like chips have an advantage. Desserts like kheer need more care in storage.
Future Outlook
Beyond Snack may continue to grow if it expands its product range.
La Kheer Deli may need to change its model to scale. This may include better packaging or new products.
Both cases show how product type affects growth in food startups.
FAQs
Q1. What is Beyond Snack?
Beyond Snack is an Indian brand that sells packaged banana chips.
Q2. Who is the founder of Beyond Snack?
Beyond Snack was founded by Manas Madhu.
Q3. What was Beyond Snack’s Shark Tank India deal?
The company received investment from Ashneer Grover and Aman Gupta.
Q4. What is La Kheer Deli?
La Kheer Deli is a Pune-based startup that offers kheer in a packaged format.
