India Hemp and Co has gained attention after its pitch on Shark Tank India. The company works in hemp-based nutrition and focuses on food products made from hemp seeds. Although it did not secure funding on the show, the brand has continued to grow through product expansion and rising consumer awareness around plant-based nutrition.

What is India Hemp and Co?

India Hemp and Co is a nutrition brand. It makes food products using hemp seeds and related ingredients.

The company focuses on hemp as a food ingredient, not a recreational product. A major part of its consumer education has been explaining that hemp used in food does not have intoxicating effects.

Its products are positioned around nutrition and wellness.

The company works in categories linked to:

• Plant-based nutrition
• Protein-rich foods
• Functional ingredients
• Sustainable food products

The brand also places emphasis on the environmental value of hemp as a crop.

Founders and Background

India Hemp and Co was founded by sisters:

• Jayanti Bhattacharya
• Shalini Bhattacharya

The founders launched the company after exploring natural food alternatives through their personal lifestyles and research.

Their interest in hemp grew from exposure to traditional uses of the plant in Himalayan regions.

They built the company around the idea of bringing hemp into modern nutrition products.

What Makes Hemp a Focus Area?

Hemp has gained interest in food and wellness markets because of its nutritional profile.

It is often discussed for:

• Omega-3, 6 and 9 fatty acids
• Plant protein
• Fibre content

The founders positioned hemp as a functional food ingredient.

The company has also focused on awareness because many consumers still confuse industrial hemp with cannabis used for other purposes.

In India, hemp foods have received recognition under food regulations for consumption, which has helped open the category.

India Hemp and Co Shark Tank India Pitch

India Hemp and Co pitched on Shark Tank India with an ask of ₹50 lakhs for 4% equity.

The sharks reviewed the business, but no deal was finalised.

Concerns reportedly included category awareness and the scale of the market at that point.

Even without a deal, the episode gave the company national visibility.

Impact of Shark Tank India

After the episode aired, the company saw a rise in attention.

Search interest grew for terms such as:

• India Hemp and Co Shark Tank India
• Hemp seeds India
• Hemp protein products
• Hemp food benefits

The brand also saw stronger social media traction.

For a category still building awareness, visibility played a key role.

Growth After Shark Tank India

After the show, the company continued to expand its presence.

Key developments included:

• Growth in direct-to-consumer reach
• More awareness around hemp nutrition
• Expansion of product visibility
• Stronger digital presence

The company also benefited from wider public discussion around plant-based nutrition.

Even without Shark Tank funding, the exposure supported growth.

Product Positioning

India Hemp and Co has positioned itself at the intersection of nutrition and sustainability.

Its product messaging focuses on:

• Protein from plants
• Functional nutrition
• Natural food choices

The company also links hemp to sustainable agriculture, as the crop is often discussed as resource-efficient.

This gives the brand a broader positioning than only wellness.

Latest Updates (2025–2026)

Recent updates show that India Hemp and Co is working on:

• Expanding product categories
• Strengthening online sales
• Growing awareness campaigns
• Reaching more wellness consumers

Interest in plant-based proteins continues to rise.

This supports the company’s long-term market potential.

Why Hemp Foods Are Gaining Interest

The health food market is shifting.

Consumers are exploring alternatives to traditional protein sources.

Drivers include:

• Demand for plant protein
• Interest in functional foods
• Growth in clean-label products
• Focus on preventive nutrition

Hemp fits into these trends.

This has helped create room for brands in the segment.

Market and Competition

India Hemp and Co operates in a niche but growing market.

It faces competition from:

• Plant protein brands
• Superfood startups
• Traditional nutrition brands

Larger companies may have stronger reach. Smaller brands often focus on education and niche consumers.

India Hemp and Co uses category awareness as part of its strategy.

Challenges

The company faces several challenges:

• Consumer confusion about hemp
• Limited awareness in mass markets
• Price sensitivity in nutrition products
• Regulatory complexity around the category

Education remains a major part of the business.

Without awareness, adoption can remain slow.

Current Position

India Hemp and Co is in a growth phase.

It did not secure a Shark Tank deal, but it used the exposure to strengthen its presence.

The company continues to build in hemp nutrition and wellness.

Its focus remains on plant-based nutrition and category awareness.

The next phase depends on wider adoption of hemp foods in India.

FAQs

Q1. What is India Hemp and Co?
India Hemp and Co is a nutrition brand focused on hemp-based food products.

Q2. Who are the founders of India Hemp and Co?
The company was founded by sisters Jayanti Bhattacharya and Shalini Bhattacharya.

Q3. What happened to India Hemp and Co on Shark Tank India?
The company did not secure a deal, but gained visibility and stronger social media presence after the show.

Q4. What products does India Hemp and Co focus on?
India Hemp and Co focuses on hemp-based nutritional products linked to plant protein, fibre and wellness.