Ethik gained attention after its pitch on Shark Tank India. The company makes non-leather fashion products for men. It did not secure funding on the show, but it continued to grow its reach and improve its online business.

What Ethik Does

Ethik is a fashion brand. It focuses on products made as alternatives to leather.

Its products include:

• Wallets
• Belts
• Bags
• Card holders

The brand operates in the premium category.

Its focus is on utility, design, and alternative materials.

Founders and Start

The company was started by:

• Bharat Ranka
• Pankaj Khabiya

The founders saw demand for products that looked like leather but used other materials.

They built the company around that idea.

Ethik Shark Tank India Pitch

Ethik pitched on Shark Tank India with an ask of ₹15 lakhs for 5% equity.

The sharks reviewed the business, but no deal was finalised.

Even without funding, the episode gave the company wider visibility.

Searches for “Ethik Shark Tank India” and “non leather wallets India” rose after the show.

Effect of the Show

The company benefited from awareness.

Reported outcomes included:

• Higher online visibility
• Reach to new users
• Better brand awareness
• A revamped website launch

For a consumer brand, this exposure helped.

Product Positioning

Ethik positions itself around:

• Sustainable fashion
• Alternative materials
• Premium accessories

The company targets buyers looking for non-leather products.

Why This Category Is Growing

Demand for non-leather products is rising.

Reasons include:

• Interest in sustainable products
• Demand for cruelty-free materials
• Growth in conscious fashion

This trend supports brands in this category.

Growth After Shark Tank India

After the show, Ethik focused on:

• Improving online sales
• Strengthening its website
• Expanding product awareness

The company used the visibility from the show to support growth.

Latest Updates (2025–2026)

Recent updates suggest the company is working on:

• Expanding product range
• Growing direct-to-consumer sales
• Improving online experience

Demand for sustainable accessories remains active.

Market and Competition

Ethik competes with:

• Traditional leather brands
• Vegan accessory brands
• Sustainable fashion startups

Large brands have stronger scale.

Smaller brands compete through niche positioning.

Challenges

The company faces some issues:

• Low awareness of non-leather materials
• Competition from traditional brands
• Price sensitivity
• Need for repeat customers

Trust in materials also matters.

Current Position

Ethik is in a growth phase.

It did not secure Shark Tank funding, but used the exposure to expand.

The company continues to build in non-leather accessories.

Its focus remains on premium alternative fashion.

The next stage depends on consumer adoption.

FAQs

Q1. What is Ethik?
Ethik is a non-leather fashion brand focused on premium accessories.

Q2. Who are the founders of Ethik?
Ethik was founded by Bharat Ranka and Pankaj Khabiya.

Q3. What happened to Ethik on Shark Tank India?
Ethik did not secure a deal, but gained wider visibility after the show.

Q4. What products does Ethik offer?
Ethik offers wallets, belts, bags and other non-leather accessories.