Who is Pranav Midha is a common question in India’s D2C health and supplements sector. Pranav Midha, 27, is the founder and CEO of Miduty. Miduty is a nutraceutical brand that combines supplements with free nutrition guidance. The company operates from Jalandhar and has grown without raising external funding.

Miduty follows a simple idea. Supplements work best when people know what to take and when to take it. The brand focuses on education before sales.

How Miduty Started

Miduty began in 2020 as a content and consultation platform. The idea came from a health issue in Pranav Midha’s family. His father was living with ankylosing spondylitis. His sister, Palak Midha, began studying nutrition and supplements to support treatment.

The changes helped improve health outcomes at home. Palak then started offering nutrition advice to others. Demand grew through word of mouth.

At that stage, the siblings decided to build their own supplements. Pranav returned to India and left a dual master’s programme to help scale the work. The early venture was called Palak Notes. Orders were packed from their home basement in Jalandhar with one employee.

From Advice to Products

Miduty began with free consultations and two products. These focused on thyroid support and liver health. The model built trust first and sales followed.

Within seven months, the business reached ₹50 lakh in revenue. The team then moved into a larger office in Jalandhar. They hired nutritionists and doctors to manage consultations.

By 2023, Miduty had a team of about 45 health professionals across Jalandhar and Delhi. In the same year, the company rebranded as Miduty. After the rebrand, website conversions increased and stayed strong.

Scaling Without Funding

As of 2026, Miduty reports a monthly revenue run rate of about ₹15 crore. The company remains bootstrapped. It relies on repeat customers rather than high one-time sales.

The brand states that nearly 78 percent of its customers return. Most customers buy supplements for three to six months. This helps keep cash flow stable.

Miduty shifted manufacturing from white labelling to a lease-license setup in Jaipur. The company controls raw material sourcing and tests products for quality and heavy metals.

What Miduty Sells

Miduty offers a small range of supplements. Each product targets a clear health need. The company avoids large product launches and keeps the range focused.

Based on customer demand, Miduty plans to enter new areas. These include skincare, oral care, pet care, and supplements for children.

Team and Leadership

Pranav Midha oversees planning and execution at Miduty. He focuses on systems, people, and process. The company has around 100 people across operations, health, and support roles.

Miduty also runs a community programme called Wonder Women. It includes around 20 women trained by company doctors and nutritionists. They support outreach through local events and health talks.

Why Pranav Midha Matters

The question who is Pranav Midha matters because his work reflects a shift in India’s wellness market. People now want guidance along with products. Miduty addresses this need through consultation-led selling.

Built from a family health need, the company shows how education and trust can support growth in a D2C model.

FAQs

Q1. Who is Pranav Midha?
Pranav Midha is an Indian entrepreneur and the founder and CEO of Miduty.

Q2. What is Pranav Midha’s age?
Pranav Midha is 27 years old as of 2026.

Q3. What does Miduty do?
Miduty sells supplements and offers free nutrition consultations to guide their use.

Q4. Is Miduty a funded startup?
No. Miduty is bootstrapped and has grown without external investment.