Pooja Malik works in a part of finance that many people overlook. At 28, she is the Founder and CEO of EquiTracers Wealth Advisors, a firm that helps individuals and families recover unclaimed financial assets. These include forgotten bank deposits, unpaid dividends, equity shares and other investments. Pooja Malik operates in the Investor Education and Protection Fund, or IEPF, space.

EquiTracers Wealth Advisors focuses only on asset recovery. The firm does not sell financial products. It does not manage portfolios. It helps people trace assets and complete recovery through legal and regulatory channels.

A Common but Hidden Issue

Across India, large amounts of money remain unclaimed. Investors lose track of assets due to address changes, poor records, or death in the family. After a fixed period, these assets move to the IEPF or other authorities.

Many families do not know where to start. The recovery process involves forms, proof of ownership and legal documents. For most people, this process feels unclear.

Pooja Malik saw this gap early. She noticed that people needed help with structure and paperwork. EquiTracers was built to fill that gap.

Founding EquiTracers

Pooja Malik founded EquiTracers with a clear goal. The firm would focus only on tracing and recovery. Sarita Jain joined as Co-founder. Together, they built a process-driven firm.

Each case starts with asset tracing. The team checks company records, bank data and public databases. Once assets are found, the firm verifies ownership and identifies legal heirs.

The team then manages filings with banks, registrars and the IEPF Authority. They guide clients through each step. This reduces errors and delays.

Client Base and Revenue

EquiTracers serves more than 100 clients. Most clients are high net worth individuals and non-resident Indians. Many live outside India and need local support for recovery cases.

The firm works on equity shares, dividends, fixed deposits and similar assets. Each case follows a defined process. Some cases close in months. Others take longer due to legal checks.

In FY25, EquiTracers earned ₹50 lakh in revenue. The firm follows a fee-based model. Clients pay for service and documentation support. The firm does not take control of assets.

Role in the IEPF System

EquiTracers works within the IEPF framework. The Investor Education and Protection Fund manages unclaimed shares and dividends. While the system exists, many investors remain unaware of it.

Pooja Malik sees EquiTracers as a support layer. The firm helps people meet rules and submit correct documents. It does not replace regulators.

As more Indians invest in stocks and funds, unclaimed assets may rise. Asset recovery firms help reduce this gap.

Focus on Process

EquiTracers grows through referrals. It works with lawyers, chartered accountants and family offices. The firm avoids heavy promotion.

Asset recovery needs trust. Clients share sensitive financial records. Pooja Malik built the firm around clarity and privacy.

The team explains each step to clients. This helps families understand timelines and outcomes. Many clients approach the firm after failed recovery attempts.

Women Leadership in Finance

Pooja Malik represents a shift in fintech leadership. More women founders now lead firms focused on compliance and structure. Asset recovery is one such space.

This work rewards accuracy over speed. EquiTracers reflects that approach. The firm values correct filings and clean outcomes.

Future Plans

EquiTracers plans to take on more cases across India. The firm also plans to improve digital tracking tools for faster asset tracing.

Pooja Malik prefers steady growth. She focuses on service quality rather than scale.

As investor participation grows, awareness around unclaimed assets may improve. EquiTracers aims to support that need.

A Quiet Role in Finance

Asset recovery rarely draws attention. Yet it protects investor rights. Through EquiTracers, Pooja Malik works in this space with focus and discipline.

Her work shows that fintech growth also comes from fixing gaps in existing systems. By keeping the process clear, she continues to build trust.

FAQs

Q1. Who is Pooja Malik?
Pooja Malik is an Indian finance entrepreneur and the Founder and CEO of EquiTracers Wealth Advisors.

Q2. What does EquiTracers Wealth Advisors do?
EquiTracers helps people recover unclaimed shares, dividends, bank deposits and other investments.

Q3. What is Pooja Malik’s age?
She is 28 years old.

Q4. Why is Pooja Malik in the news?
She built EquiTracers as a focused firm in the IEPF asset recovery space, serving HNIs and NRIs.