The Many Faces of Tarun Sharma: Entrepreneurs, Innovators, and Leaders Driving India’s Digital and Wellness Growth

From Skincare Startups to Senior Care Tech and Talent Platforms, Meet the Leaders Behind the Name

In the rapidly evolving Indian startup and corporate landscape, one name has become synonymous with innovation across multiple domains — Tarun Sharma. Interestingly, not one but three accomplished professionals bearing this name are leading transformation in diverse sectors such as personal care, elder care, and AI-driven recruitment technology. Here’s a look at how each Tarun Sharma is making a distinct mark.

Tarun Sharma – Co-founder & CEO of mCaffeine and Hyphen

As the co-founder and CEO of mCaffeine, Tarun Sharma has turned caffeine into a cornerstone of a thriving direct-to-consumer (D2C) personal care empire. Launched in 2016, mCaffeine was born out of a personal experiment involving green tea bags and under-eye puffiness. Sharma and his team discovered caffeine’s effectiveness in skincare and leveraged that insight to launch India’s first caffeinated personal care brand.

Under his leadership, mCaffeine has grown beyond metro cities, winning over consumers in India’s Tier II and Tier III regions. The brand’s bold approach — from clean formulations to striking digital campaigns — has helped it stand out in a crowded beauty and wellness market. Notably, the company launched an ambitious ESOP program aimed at creating 100 crorepatis, signaling a shift towards employee wealth creation in India’s startup space.

Sharma didn’t stop there. He went on to co-found Hyphen, a new-age skincare brand launched in partnership with Bollywood actor Kriti Sanon. Positioned as a scientifically crafted, celebrity-led label, Hyphen quickly emerged as one of India’s fastest-growing D2C beauty startups, capitalizing on the growing consumer appetite for ingredient-first skincare.

Tarun Sharma – Founder & CEO of Yodda Elder Care

Another Tarun Sharma, driven by personal experience and empathy, is building a lifeline for India’s elderly population. As the Founder and CEO of Yodda Elder Care, he’s addressing one of the country’s most pressing but under-served needs — 24/7 emergency and daily care services for senior citizens.

Founded with the belief that no senior should be left without help, Yodda offers services such as emergency medical support, daily assistance, and digital monitoring, operating in Pune, Hyderabad, and Mumbai. What sets Yodda apart is its deployment of Indian Army veterans as field operatives — a model that ensures both discipline and trust.

With apps like Yodda Care and Yodda Enable, the company has created a full-stack solution for NRI families and working professionals who want to ensure care for their elderly loved ones. As India’s aging population rises, Sharma’s mission is becoming increasingly relevant and socially impactful.

Tarun Sharma – Chief Product & Technology Officer at foundit (formerly Monster APAC & ME)

Completing the trio is Tarun Sharma, a tech leader with a global pedigree who was recently appointed as the Chief Product and Technology Officer (CPTO) of foundit, the rebranded avatar of Monster APAC & Middle East.

With a career spanning PayPal, Walmart, Yahoo, Maersk, and Naukri.com, this Tarun Sharma brings deep expertise in AI, digital platforms, and workforce analytics. At foundit, his focus is on building AI-driven recruitment solutions that connect job seekers with opportunities more intelligently.

He’s tasked with transforming foundit into a talent marketplace for the future, delivering personalized, skills-based matching, and elevating how employers discover the right candidates. Armed with degrees from NIT Durgapur and IIM Ahmedabad, Sharma is leading a team that aims to reshape digital hiring across Asia-Pacific and the Middle East.

Conclusion: One Name, Three Distinct Visions for India’s Future

While they share the same name, each Tarun Sharma represents a unique chapter in India’s modern entrepreneurial and technological narrative. From redefining beauty and wellness with mCaffeine and Hyphen, to pioneering elderly care solutions with Yodda, and reinventing recruitment technology at foundit — they embody the diversity, innovation, and ambition that define India’s growth story.

Their collective journeys underline a powerful truth: impact doesn’t come from titles, but from vision and execution — no matter the industry.

  • Arise Times

    Arise Times is a leading digital news platform dedicated to bringing readers the latest stories on influencers, startups, technology, and inspiring biographies. Our team of passionate writers and journalists is committed to delivering engaging, accurate, and insightful content that highlights the innovators, creators, and changemakers shaping today’s world. At Arise Times, we strive to inform, inspire, and connect our audience to the people and ideas driving the future.

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