Introduction

Let’s Moderate has been a trailblazing wellness brand promoting healthy eating habits. The startup impressed the Sharks with its star product, Calorie Crusher Tablets—a 100% natural, clinically tested Ayurvedic formula that minimizes the effects of carbohydrate and sugar-laden foods and drinks on the body. Moreover, their Sugar Slayer product, tested clinically at AIIMS, has been a blood sugar management game-changer, further assuring the Sharks of Let’s Moderate’s wholesome philosophy towards diet health. The Pitch on Shark Tank India

While appearing on Shark Tank India Season 4, Let’s Moderate’s founders made a strong argument for their products. They initially asked for ₹50 lakh in exchange for 1.25% equity, placing the company at ₹40 crore. Due to the strong potential of their products, an investment of ₹1 crore for 5% equity from Aman Gupta and Kunal Bahl reduced the company valuation to ₹20 crore.

Founding Team and Vision


Founded in 2023 by Sreeram Reddy Vanga, Dr. Lalitha Palle, and Kartikeya Kabra, Let’s Moderate seeks to fill the gap between conventional eating habits and contemporary health requirements. The vision of the founders is to enable millions to adopt healthier eating without compromise, combining ancient knowledge with contemporary science to meet essential gaps in the market.

Product Offerings

Let’s Moderate’s product portfolio is centered on addressing lifestyle-related health issues such as diabetes and obesity:

Calorie Crusher Tablets: The tablets are designed to cut up to 40% of carbohydrates and related calories from food, enabling users to indulge in their favorite foods without remorse.

Sugar Slayer: Intended to control blood sugar levels, the formulation has been clinically tested at AIIMS, proving its effectiveness in blood sugar control.

Strategic Investment and Future Plans

Bahl and Gupta’s investment goes beyond capital support. The operational acumen and strategic vision of the duo are poised to steer Let’s Moderate’s growth, product development, and market reach. The startup will use the funds to:

Enhance Research and Development: Create next-generation wellness products that combine technology and age-old practices.

Increase Market Reach: Penetrate Tier 2 and Tier 3 cities, where lifestyle ailments are growing.

Enhance Brand Presence: Implement digital campaigns to inform consumers of healthy eating habits.

Meeting India’s Health Challenges

With India facing increasing cases of obesity, diabetes, and metabolic syndrome, Let’s Moderate is a straightforward yet effective solution to control calorie consumption while not compromising on cultural food choices or lifestyle patterns. Their offerings are a reflection of where tradition meets science, filling key gaps in the marketplace.

Conclusion


Let’s Moderate’s success in Season 4 of Shark Tank India not only fills the company’s growth capital gap but also attaches the precious wisdom of veteran entrepreneurs. With funding from Kunal Bahl and Aman Gupta, the business is ready to amplify its outreach and become the pillar of wellness in India.

Backlink

For more information on Let’s Moderate’s innovative products and their journey, visit their official website.