Romita Mazumdar, founder and CEO of Foxtale, has built a fast-growing Indian skincare brand by solving a clear consumer problem. What do women in India find missing in their skincare products? That question led Romita Mazumdar to launch Foxtale in 2021. Four years later, Foxtale has expanded from a small set of products to a full skincare range, with strong repeat usage and steady revenue growth.

At 28, Romita Mazumdar is leading Foxtale in a crowded beauty market where many brands compete for attention through frequent launches and heavy marketing. Foxtale’s growth follows a different path. The company has focused on product performance, affordability, and long-term use.

Research before product launch

Before starting Foxtale, Romita Mazumdar spent time speaking with women across cities and age groups. She spoke to over a thousand consumers to understand daily skincare habits and frustrations.

A common issue emerged. Many products that showed results were priced too high. Others were affordable but failed to work well or caused irritation when used regularly. Several women also said they found it hard to stay consistent with complicated routines.

Mazumdar saw an opportunity to build a brand that addressed these gaps. She wanted skincare products that worked fast, were priced within reach, and could be used daily without discomfort. Foxtale was created around these needs.

Background in finance shapes decisions

Romita Mazumdar comes from a background in investment banking and venture capital. That experience shaped how she approached building a consumer brand.

Instead of chasing short-term growth, she focused on clarity. Each product needed a clear role and purpose. There was no rush to expand the catalogue.

This thinking impressed early investors. Rajat Agarwal, managing director at Z47, has said Mazumdar stood out for her focus on solving real consumer problems rather than tracking surface-level metrics. Z47 later participated in multiple funding rounds.

Building a focused product portfolio

Foxtale launched with four products. Over time, the range expanded to nearly 30 items designed for Indian skin and climate conditions.

The product line now includes face washes, serums, clay masks, eye creams, moisturisers, and oil-control solutions. Foxtale also recently entered body care, which the company says is already profitable.

Mazumdar says Foxtale avoids flooding the market with launches. Each product goes through research, testing, and feedback cycles before release.

Funding and business growth

Foxtale has raised a total of $56 million in funding. Investors include Z47, Panthera, and Stride Ventures. In 2025, the company closed a $30 million Series C round that included participation from Kose Corporation.

The brand has also received global recognition. Foxtale featured in Forbes Asia’s 100-To-Watch list and was the only Indian beauty and personal care brand included. Romita Mazumdar was named in Forbes India’s Under 30 list in 2023.

The company reports gross revenue of over ₹300 crore and says it achieved 150 percent growth in FY25. Foxtale is targeting long-term growth toward a ₹1,000 crore revenue mark.

Digital-first approach

Foxtale follows a direct-to-consumer model. About half of its revenue comes from its own website. The rest comes from ecommerce and quick commerce platforms.

Mazumdar says physical retail is not a priority at this stage. She believes that product quality and availability online matter more than store presence.

Foxtale has served over 15 lakh customers so far. According to the company, repeat customers and referrals drive a large part of its growth.

Focus on Indian consumers

Foxtale’s strategy centres on India. Mazumdar says the brand was built using insights from Indian consumers, skin types, and usage patterns.

She believes India offers enough depth for growth without the need for quick international expansion. For now, Foxtale plans to grow only within the country.

The partnership with Kose Corporation is expected to support product development and formulation. Mazumdar says the collaboration will help Foxtale improve performance while keeping products suitable for Indian skin.

Slow growth in a fast-moving market

India’s beauty industry often rewards speed. Many brands launch new products every few months to stay visible. Foxtale has chosen to move at a measured pace.

Investors say this approach builds trust. Each product is positioned clearly, which helps customers understand what it does and how to use it.

Agarwal has described Foxtale’s strategy as balanced. The brand has scaled without losing control over quality or messaging.

What comes next

Foxtale plans to expand into a few more categories over the next few years. Mazumdar says these decisions will depend on consumer demand and product fit.

At 28, Romita Mazumdar remains focused on building Foxtale step by step. Her priority stays on product clarity, customer trust, and consistent use rather than rapid expansion.

As competition in the skincare market increases, Foxtale’s approach may define how Indian beauty brands grow with discipline.

FAQs

Q1. Who is Romita Mazumdar?
Romita Mazumdar is an Indian entrepreneur and the founder and CEO of Foxtale, a skincare brand built for Indian consumers.

Q2. What is Foxtale skincare brand?
Foxtale is a direct-to-consumer Indian skincare brand focused on affordable, effective products for daily use.

Q3. What is Romita Mazumdar’s age?
Romita Mazumdar is 28 years old.

Q4. How much funding has Foxtale raised?
Foxtale has raised about $56 million from investors including Z47, Panthera, Stride Ventures, and Kose Corporation.