In India’s rapidly evolving digital landscape, very few creators have managed to turn everyday stories into viral content quite like Apoorva Mukhija. Known online as The Rebel Kid and Kaleshi Aurat, Mukhija has become one of the most recognized Gen Z voices, combining humor, relatability, and authenticity to build a strong fan base across Instagram and YouTube. At just 24 years of age, she has already expanded her footprint beyond social media, stepping into acting, television, and web shows. With millions of followers and an ever-growing list of projects, Apoorva’s journey reflects the rise of a new kind of celebrity—one born in the digital age but equally at home in mainstream entertainment.

Early Life and Background

Apoorva Mukhija was born on July 28, 2001, in New Delhi, and grew up in Noida, Uttar Pradesh. She hails from a Hindu family; her mother, Anita Mukhija, has often been mentioned in her content, while her father’s name is not publicly known. Apoorva also has a younger brother.

After completing her schooling, she pursued a B.Tech degree in Computer Science from Manipal University, Jaipur. While her academic background pointed towards a conventional career in technology, Apoorva’s natural storytelling abilities and flair for performance soon drew her towards content creation. By her college years, she was already experimenting with short-form videos, developing the unique tone and persona that would later set her apart in India’s influencer space.

Career Highlights and Milestones

Apoorva Mukhija first gained attention for her quirky, formal-yet-funny narration style. Her comedic sketches, awkward anecdotes, and “real-life storytimes” resonated deeply with young audiences who found her both relatable and entertaining. Her candid approach to everyday situations—whether it was a college mess story, a family conversation, or an awkward encounter—helped her build a strong community online.

By 2025, Apoorva had amassed over 4.5 million Instagram followers and 13.1 lakh YouTube subscribers, making her one of India’s fastest-growing digital creators. She frequently describes herself as someone who believes that “Praan jaaye par aesthetic na jaaye,” a phrase that captures her mix of humor and self-expression.

Her transition from influencer to actress came with her acting debut in the 2023 web series “Who’s Your Gynac?”, where she played Akshata Mesharam in an episode centered around a pregnancy case. This was followed by roles in “Baat Pakki” (2025) as Gunjan and the film “Nadaaniyan” (2025) where she portrayed Rhea Vohra. She also gained visibility through the reality show “The Traitors” (2025), further broadening her reach beyond digital audiences.

Her ability to cross over from social media to mainstream entertainment earned her critical recognition as well. She was honored with the Who’s Next Influencer Award for Storyteller of the Year (2024) and the Cosmopolitan Blogger Award (2024).

Latest News and Updates

In 2025, Apoorva continues to be at the center of attention for both her career choices and her outspoken online presence. Her role in “Nadaaniyan”, released earlier this year, marked her first significant film role, showcasing her ability to carry a character on the big screen. At the same time, her appearances in “The Traitors”, a competitive reality show, revealed another side of her personality to viewers—strategic, witty, and unafraid of confrontation.

She also became a frequent guest on “Brave Talk with Nikhil & Friends” (2025–present), where her candid opinions and humorous takes further cemented her reputation as a bold voice among young entertainers.

A recent controversy linked her name with comedian Samay Raina and the “Latent” discussion, sparking debates across social platforms. Additionally, her public fallout with fellow creator Sufi Motiwala, who accused her of not supporting him amid online trolling, made headlines. Despite such challenges, Apoorva has continued to maintain her focus on content, addressing issues with honesty while keeping her community engaged.

Impact, Recognition, and Outlook

Apoorva Mukhija represents a new wave of influencers who are no longer confined to social media platforms. By seamlessly transitioning into acting, she has set an example for how digital creators can diversify their careers in India’s entertainment industry.

Her estimated net worth of around ₹5 crore reflects her multiple revenue streams—from brand partnerships and sponsored content to acting assignments and public appearances. While she remains unmarried and focused on her career, her family background and candid persona keep her deeply connected to her roots, which resonates with fans.

As the digital content ecosystem grows, Apoorva’s ability to stay authentic while experimenting with new formats could determine her long-term success. Industry observers believe she is well-positioned to continue her rise, potentially leading to more significant roles in Bollywood films or television shows in the coming years.

Most Searched FAQs about Apoorva Mukhija

1. What does Apoorva Mukhija do for a living?
She is a digital content creator, model, and actress, best known for her comedic sketches, vlogs, and social commentary under the alias The Rebel Kid.

2. How old is Apoorva Mukhija?
She is 24 years old as of 2025.

3. Is Apoorva Mukhija married?
No. She is currently unmarried and has not publicly revealed any relationship details.

4. What are Apoorva Mukhija’s popular movies and shows?
She has acted in “Who’s Your Gynac?” (2023), “Baat Pakki” (2025), the reality show “The Traitors” (2025), and the film “Nadaaniyan” (2025).

5. What is Apoorva Mukhija’s net worth?
Her estimated net worth is around ₹5 crore.

6. Did Apoorva Mukhija study at IIT?
No. She studied Computer Science at Manipal University, Jaipur, not at an IIT.