Sakshi Sindwani, a fashion influencer and digital content creator, has become a key voice in India’s body positivity space. At 27, Sakshi Sindwani has built a strong presence on Instagram by using fashion to question long-held beauty norms. With more than 535,000 followers, her work focuses on inclusion, representation, and confidence, areas that were missing from her own experience while growing up.

Sakshi Sindwani’s rise reflects a broader change in how fashion content is created and consumed. Audiences now look for honesty and connection, not just polished visuals.

Growing up without representation

Sakshi Sindwani was born and raised in Delhi. As a child, she and her sister spent hours reading fashion and lifestyle magazines. While the images sparked her interest in clothing and style, they also made one thing clear. She did not see bodies like hers represented in those pages.

At school, Sindwani faced bullying that left a lasting impact on her confidence. The absence of relatable role models in media added to that struggle. Over time, this gap between aspiration and reality shaped her view of the fashion industry.

Years later, that same gap became the reason she chose to create content.

Early steps into content creation

Sindwani began creating content in 2017 on YouTube. Like many first-time creators, she experimented with formats and topics. Growth was slow, and consistency was hard to maintain.

In 2019, she shifted her focus to Instagram. At the time, the platform leaned heavily toward static images and curated feeds. Sindwani chose a different path.

She decided to post one video every day for a year, each showing the outfit she wore that day. The videos were simple and direct. There was no attempt to hide body shape or fit issues.

After around 40 videos, her audience began to grow. Viewers related to seeing clothes on a body that looked like theirs.

Building StyleMeUpWithSakshi

Her Instagram page, StyleMeUpWithSakshi, soon became a space where fashion met everyday reality. Sindwani shared styling tips, outfit ideas, and personal reflections.

Over time, her following grew to more than 535,000. Her content now spans fashion, lifestyle, and fitness, but the message stays consistent. Fashion should include everyone.

Sindwani avoids altering her appearance to fit trends. She shows how clothes sit, stretch, and move. This approach helped her build trust with her audience.

Moving from creator to model

Content creation opened new opportunities. Sindwani stepped into modelling, a space where size diversity had long been limited.

She became the first inclusive model to walk the ramp for major Indian designers such as Manish Malhotra, Tarun Tahiliani, and Masaba Gupta.

These appearances marked a shift in how Indian fashion shows present bodies. For Sindwani, the ramp walks came with responsibility. She says she wants to create a space where people feel accepted without labels.

Fashion as a tool for change

Sindwani does not treat body positivity as a trend. She sees it as a long-term change that needs consistent effort.

She speaks about how brands often adopt inclusivity for campaigns without committing to it. Her goal is to see lasting representation across media and entertainment.

Her content often addresses this issue, asking brands and creators to move beyond surface-level inclusion.

Choosing brand partnerships carefully

With a team of nine people supporting her work, Sindwani takes a selective approach to collaborations. She says value alignment matters more than payment.

She avoids brands that do not reflect her stance on inclusivity. According to her, the message sent to her audience holds greater weight than reach or revenue.

This approach has helped her maintain credibility as her platform has grown.

Support from the creator community

Sakshi Sindwani’s work has earned respect from peers. Content creator and actor Kusha Kapila has spoken about Sindwani’s impact, calling her a creator who stands by her beliefs.

Such recognition highlights Sindwani’s influence beyond follower counts.

Recent focus and next steps

In recent months, Sindwani has expanded her content to include conversations around mental health and fitness without pressure. She often links confidence to well-being rather than appearance.

She has also confirmed plans to launch her own brand. While details remain under development, she says the brand will reflect the values she stands for.

Creator-led brands rooted in strong identity have gained attention in recent years, and Sindwani’s audience appears ready for that step.

A changing fashion landscape

Sakshi Sindwani’s journey mirrors a larger shift in Indian fashion and digital media. Consumers now expect representation that reflects real lives.

By using fashion as a form of expression rather than exclusion, Sindwani continues to shape that change. At 27, her focus remains steady. She prioritises consistency, clarity, and honesty.

Her work shows that fashion can challenge norms without losing its everyday relevance.

FAQs

Q1. Who is Sakshi Sindwani?
Sakshi Sindwani is an Indian fashion influencer, inclusive model, and digital content creator known for body positivity content.

Q2. What is Sakshi Sindwani’s age?
Sakshi Sindwani is 27 years old.

Q3. What is StyleMeUpWithSakshi?
StyleMeUpWithSakshi is Sakshi Sindwani’s Instagram platform focused on fashion, lifestyle, and inclusive representation.

Q4. Which designers has Sakshi Sindwani worked with?
She has walked the ramp for designers such as Manish Malhotra, Tarun Tahiliani, and Masaba Gupta.