Heart Up My Sleeves latest news 2026 shows steady search interest in this Shark Tank India fashion startup known for detachable sleeves and styling add-ons. People search for Heart Up My Sleeves Shark Tank India, Heart Up My Sleeves founder, detachable sleeves India, Heart Up My Sleeves products, and Heart Up My Sleeves funding. The brand works in the fashion accessories space and focuses on modular clothing. In 2026, it continues to grow through online platforms and direct sales.

Heart Up My Sleeves began in 2020. It offers detachable sleeves that can be paired with outfits. The idea is simple. One outfit can give many looks. This reduces the need to buy new clothes.

Founders and Origin of Idea

Heart Up My Sleeves was founded by Riya Khattar and Chandni Khattar. The idea came from a personal problem.

Riya Khattar wanted new looks for events but did not want to keep buying outfits. She looked for a practical solution. This led to the concept of detachable sleeves.

The founders built the brand around this need. Search terms like Riya Khattar Shark Tank India and Heart Up My Sleeves founder story remain common.

Product Concept and Usage

The brand focuses on detachable sleeves. These can be added to dresses, tops, and blouses.

The use is clear. A single outfit can be styled in many ways. Users can change sleeves based on the occasion.

The brand also offers other styling add-ons. These follow current fashion trends.

Search trends like detachable sleeves fashion India and modular fashion accessories continue.

Shark Tank India Pitch and Deal

Heart Up My Sleeves appeared on Shark Tank India Season 1.

The founder asked for ₹25 lakhs for 10% equity. The deal closed at ₹25 lakhs for 30% equity.

The investors were:

• Anupam Mittal
• Vineeta Singh

The pitch focused on numbers, pricing, and demand. The founder explained margins and growth plans.

Search terms like Heart Up My Sleeves Shark Tank deal and Heart Up My Sleeves funding remain active.

Growth After Shark Tank India

After the show, the brand saw an increase in demand. It expanded through online channels.

Heart Up My Sleeves listed its products on e-commerce platforms. This helped it reach customers across cities.

In Heart Up My Sleeves latest news 2026, the brand continues to grow through digital sales.

Search queries like Heart Up My Sleeves online store and detachable sleeves brand India are rising.

Business Model and Sales Channels

Heart Up My Sleeves follows a direct-to-consumer model. It sells through:

• Official website
• E-commerce platforms
• Social media

The brand uses digital channels to reach its audience. It focuses on repeat use of products.

Search terms like Heart Up My Sleeves price and fashion startup India D2C remain common.

Target Audience

The brand targets:

• Women aged 18 to 35
• Urban consumers
• Budget-focused buyers

It also fits users who prefer simple styling options.

The concept supports reuse and flexible fashion choices.

Search trends like sustainable fashion India and affordable styling ideas continue.

Latest News 2026 and Plans

As per Heart Up My Sleeves latest news 2026, the brand is working on new designs.

The focus includes:

• New detachable styles
• Expansion of product range
• Strong online presence

The company may also explore offline retail.

Search trends like Heart Up My Sleeves new collection 2026 are increasing.

Brand Position and Market Fit

Heart Up My Sleeves offers a simple solution for styling. It helps users get more looks from one outfit.

The brand focuses on practical use and value.

It fits into the demand for smart wardrobe choices.

Business Status in 2026

In 2026, Heart Up My Sleeves continues to grow as a niche fashion brand. It focuses on online sales and product updates.

The company has built a clear position in the fashion accessories market.

Conclusion

Heart Up My Sleeves latest news 2026 shows a brand built on a clear idea. It gained attention through Shark Tank India and grew through online platforms.

Its focus on detachable sleeves and styling options keeps it relevant.

FAQs

Q1. Who is Heart Up My Sleeves?
A fashion startup that offers detachable sleeves and styling accessories for different outfit looks.

Q2. What is Heart Up My Sleeves’ Shark Tank deal?
It secured ₹25 lakhs for 30% equity from Anupam Mittal and Vineeta Singh.

Q3. Who are Heart Up My Sleeves founders?
The founders are Riya Khattar and Chandni Khattar.

Q4. What does Heart Up My Sleeves sell?
It sells detachable sleeves and fashion accessories for styling outfits.