In a milestone event for India’s health-centric food industry, Mumbai startup NOTO Ice Cream raised ₹15 crore in its current funding round. The funding was led by Inflection Point Ventures (IPV), and supported by JITO Angel Network and LetsVenture, further validating the brand’s mission to go mainstream with guilt-free desserts.

As per the company, the newly raised funds will be used to expand business into Tier-I and Tier-II cities, launch new summer flavors and product formats, strengthen marketing efforts across food-tech platforms, and enhance infrastructure to scale delivery and customer experience.

Strategic Expansion and Market Reach
Presently available in urban centers such as Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, and Pune, NOTO Ice Cream will expand to prime new markets such as Ahmedabad, Kolkata, and Lucknow. The move is in accordance with increasing demand by health-conscious customers outside the metro cities for low-calorie and low-sugar treats without sacrificing taste.

“This capital powers our expansion in Tier I and Tier II cities, empowering us to innovate and bring NOTO closer to health-conscious consumers all over India,” said Co-founder & CEO of NOTO Ice Cream Varun Sheth.

Investor Confidence in Guilt-Free Indulgence
Commenting on the investment, Inflection Point Ventures Co-founder Vinay Bansal highlighted the brand’s positioning in a world that is becoming increasingly health conscious.

“Sweet-toothed health-conscious consumers will struggle with appeasing their indulgences versus staying true to a healthier living, ” Bansal added. “Current choices cut corners either on taste or on nutrition. NOTO overcomes this by offering breakthrough tastes without having to cut corners on either.”

NOTO’s solution has made it a first-mover in the high-end healthy ice cream segment, with each offering developed to meet nutritional harmony—low-calorie, high-protein, and keto options included.

Celebrity-Backed Growth Story
NOTO has not just earned consumer momentum but has also drawn high profile celebrity investors. Bahl, apart from Bahl, notable actor Salman Khan, actor John Abraham, and Rannvijay Singha, have backed the company in earlier rounds, further enhancing its aspirational brand value.

Here, the startup had also raised an angel round in 2021 and a pre-Series A round in 2023, marking a steady growth, innovating pattern, and credibility of the market.

Innovation-Driven Product Strategy
With the ice cream category facing growing demand for premium and functional offerings, NOTO has accumulated a loyal fan base by:

Introducing reduced-calorie, no-added-sugar ice creams

Introducing vegan and dairy-free products

Innovating with unusual taste profiles such as Coffee Fudge, Almond Mocha, and Dark Chocolate Sea Salt

Embracing sustainable packaging out of environmental consciousness

As summer draws near, the fresh injection of funds is likely to drive a surge of seasonal product introductions that meet changing consumer taste and fitness aspirations.

Future Outlook
NOTO has a robust online presence through platforms such as Swiggy, Zomato, Blinkit, and Zepto and is likely to utilize quick-commerce logistics for fast delivery and broader reach. The company will also focus on creating additional brand awareness through offline experiences, fitness events in association with the community, and influencer campaigns.

Industry observers opine that with India’s health food and dessert market expanding, NOTO Ice Cream is poised to spearhead the category with the combination of clean-label credentials, tasty innovation, and urban traction.

NOTO
NOTO Ice Cream’s ₹15 crore funding move highlights investor faith in functional food entrepreneurs who fit into today’s health trends. Supported by strategic capital and fame endorsements, the firm is poised to redefine guilt-free enjoyment in India, a scoop at a time.

As the brand forays into new geographies with a focus on flavour innovation and tech-driven growth, NOTO is not just an ice cream brand—it’s a lifestyle choice for the modern Indian consumer.