TagZ Foods Raises $2 Million in Pre-Series A Funding to Fuel Growth

Bengaluru’s popped chips and snack brand, TagZ Foods, has raised $2 million in a Pre-Series A round of funding. The round has been led by 9 Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts, Klub, Indifi, and actor-entrepreneur Rannvijay Singha.

TagZ Foods had made headlines with its investment in Shark Tank India’s first season and now has plans to leverage the funds in expansion, addition of manufacturing capacities, and introduction of new products.

This round of funding follows after TagZ Foods already raised $1.2 million in seed funding in 2020 from a pool of angel investors.

TagZ Foods: A Healthier Alternative in the Snack Industry

TagZ Foods, established in 2019 by Anish Basu Roy and Sagar Bhalotia, is a health-focused snacking brand, specializing in popped potato chips, gourmet dips, and center-filled cookies.

TagZ’s popped potato chips are 50% lower in fat, cholesterol-free, trans-fat-free, devoid of artificial color, and preservative-free, thus a more nutritious option to regular fried chips.

The company uses cutting-edge food technology to design snacks for India’s increasingly health-aware consumers.

Utilization of Funds: Scaling Growth & Innovation

TagZ Foods plans to utilize the newly acquired funds for the following strategic objectives:

• Market Expansion – Entering new domestic and international markets
• Manufacturing Capacity Enhancement – Strengthening production to meet rising demand
• New Product Development – Innovating within the healthy snacking category
• Technology Advancement – Improving logistics, supply chain, and online sales platforms
• Brand Awareness & Marketing – Strengthening consumer engagement through digital and offline campaigns

According to co-founder Anish Basu Roy, the funding will accelerate TagZ Foods’ growth trajectory:

“Our goal is to become the fastest-growing food D2C brand in India. With this investment, we aim to expand our reach, enhance manufacturing capabilities, and grow 4x this year.”

Rannvijay Singha Joins as Investor & Brand Ambassador

As part of the funding round, popular actor and television personality Rannvijay Singha has come on board as both an investor and brand endorser.

Singha, known for his association with sports, travel, and adventure, aligns well with TagZ Foods’ image as a lifestyle-driven snack brand.

“I love that TagZ revolves around travel, sports, and the outdoors. It has the potential to become a major player in the industry, and I am excited to be part of its journey,” said Singha.

His association is expected to boost the brand’s visibility and enhance customer engagement across India and international markets.

TagZ Foods’ Growth & Expansion Strategy

TagZ Foods has experienced rapid growth, recording a 30x increase in volumes over the last 18 months. The brand’s omnichannel distribution strategy has been instrumental in expanding its presence across multiple sales channels.

Currently, TagZ products are available in:

• 5000+ retail stores across India
• 30+ e-commerce platforms, including Swiggy Instamart, Zepto, and Blinkit
• 22 Indian cities, serving millions of health-conscious consumers

Additionally, TagZ Foods has expanded internationally, with its products now available in:

• Kuwait
• Dubai
• Maldives
• Australia

The company aims to further strengthen its global presence, tapping into the growing demand for healthy snacking options worldwide.

Future Outlook: Scaling India’s Healthy Snacking Market

With the Indian food snacking sector moving towards healthy options, TagZ Foods has tremendous scope for growth. Its emphasis on nutrition, taste, and new-age food technology positions it competitively in the marketplace.

By scaling up production, building stronger brand equity, and launching new items, TagZ Foods is soon to be the market leader in the D2C food market.

With investor confidence, celebrity endorsement, and increasing customer base, the prospects are bright for TagZ Foods as it redefines India’s snacking business.