Viraj Bahl, the Veeba founder and Shark Tank India judge, has become a notable name in India’s fast-moving consumer goods (FMCG) sector. Known for building the Veeba sauces and condiments brand, Bahl turned a small food processing venture into a company with revenue crossing ₹1,000 crore. Online searches for Viraj Bahl Veeba founder, Viraj Bahl net worth, Veeba sauces brand, and Viraj Bahl Shark Tank India judge have increased as the entrepreneur gained wider public attention.

Viraj Bahl founded Veeba, a company that produces sauces, spreads, dressings, and cooking condiments. The brand supplies food chains and retail stores across India. In recent years, the company has also expanded into several international markets.

Bahl joined the investor panel of Shark Tank India in 2025. His entry into the show added an FMCG expert to the panel, where he reviews startup ideas and invests in new businesses.

Early Life and Family Background

Viraj Bahl was born in Delhi in 1980. He grew up in a family involved in the food industry. His parents, Rajiv Bahl and Vibha Bahl, founded Fun Foods, a well-known Indian food brand that produced mayonnaise and condiments.

As a child, Bahl often visited the family’s food processing unit and exhibition stalls. These experiences shaped his interest in food products and manufacturing.

His father expected him to build professional skills before entering the family business. This expectation influenced Bahl’s decision to pursue technical education.

Education and Early Career

Viraj Bahl studied Industrial Marine Engineering at Singapore Polytechnic. The program prepared students for careers in shipping and industrial engineering.

After completing the course, he joined Maersk as a marine engineer. The job offered financial stability and international work exposure.

However, Bahl remained interested in the food industry. He later returned to India to work with the family business.

Experience with Fun Foods

In 2002, Bahl joined Fun Foods. The company produced sauces, spreads, and condiments for the Indian market.

During this period he worked on product development and market expansion. The brand became widely known in supermarkets and restaurants.

In 2008, the company was acquired by Dr. Oetker for about ₹110 crore. The sale ended the family’s direct control of the brand.

For Viraj Bahl, the acquisition created uncertainty. He had to decide what direction his career would take next.

Attempt in the Restaurant Industry

After leaving the family business, Bahl entered the restaurant industry in 2009. He invested in a restaurant venture that focused on food service.

The project struggled to maintain steady profits. By 2013 the restaurant faced financial pressure and operational losses.

The experience became a turning point in Bahl’s entrepreneurial journey. Instead of leaving the food sector, he decided to return to food manufacturing.

Launch of Veeba

In 2013, Bahl started Veeba. The company began as a food processing unit in Neemrana, Rajasthan.

To finance the venture, Bahl reportedly sold his home and invested about ₹50 lakh into the business. The brand name “Veeba” came from his mother’s name, Vibha.

At first, Veeba focused on supplying sauces to restaurants. The company targeted the business-to-business segment rather than direct retail.

Early months were difficult because the company lacked brand awareness and capital. The situation improved when investor Deepak Shahdadpuri from DSG Consumer Partners provided funding.

Expansion in Food Service and Retail

Veeba’s early growth came through partnerships with restaurant chains such as KFC and Domino’s Pizza.

Supplying sauces to large food chains gave the brand credibility. After gaining traction in the food service market, Veeba expanded into retail products.

The company introduced packaged sauces, spreads, pasta sauces, and salad dressings for household use.

Over time Veeba expanded its portfolio to more than 80 products across multiple food categories.

By 2024 the company operated in more than 700 Indian cities and had distribution across over 1.5 lakh retail outlets.

Industry reports show the company crossed ₹1,000 crore in revenue during the 2023–24 financial year. A large share of the company’s income now comes from retail sales.

Veeba also expanded into international markets including Singapore, Australia, China, and the United States.

Role on Shark Tank India

In 2025, Viraj Bahl joined the panel of investors on Shark Tank India.

The show features entrepreneurs pitching business ideas to investors called sharks. Each investor evaluates the business model, market potential, and financial projections before offering funding.

Bahl’s experience in the FMCG sector allows him to evaluate consumer product startups, food brands, and manufacturing ventures.

His presence on the show highlights the growing influence of experienced entrepreneurs in mentoring early-stage companies.

Awards and Recognition

Viraj Bahl has received several awards for his contribution to India’s food industry.

He appeared in the Economic Times 40 Under 40 list and received recognition as Entrepreneur of the Year in industry awards. Business Today also listed him among India’s admired entrepreneurs.

Veeba has also received awards for innovation in food processing and sustainable production practices.

Industry observers often cite Veeba as a successful example of an Indian brand competing with multinational food companies.

Personal Life

Viraj Bahl is married to Ridhima Bahl. The couple has two sons, Rajvir and Ranvir.

Bahl keeps his personal life private but often speaks about the importance of work-life balance. In interviews he has expressed support for healthy work cultures and reasonable working hours.

Conclusion

Viraj Bahl’s career reflects persistence in the food industry. After the sale of the family business and a failed restaurant venture, he started again with Veeba.

Today Veeba stands among India’s leading condiment brands. The company supplies restaurants and retail markets while expanding globally.

Through his role on Shark Tank India, Bahl also supports new entrepreneurs entering India’s growing startup ecosystem.

FAQs

Q1. Who is Viraj Bahl?
Viraj Bahl is an Indian entrepreneur and the founder and managing director of Veeba, a major sauces and condiments brand in India.

Q2. What is Viraj Bahl’s age?
Viraj Bahl was born in 1980 and is around 44–45 years old.

Q3. Who is Viraj Bahl’s wife?
Viraj Bahl is married to Ridhima Bahl.

Q4. Why is Viraj Bahl famous?
He is known for building the Veeba sauces brand and for appearing as an investor on Shark Tank India.