99Sublimation: How a Delhi-Based Company is Building India’s Next Generation of Printing Entrepreneurs

In the rapidly expanding world of custom merchandise and personalized products, few companies have had the grassroots impact that 99Sublimation has achieved over the past 14 years. Founded in 2012 by Sunil Kumar J and headquartered in Dwarka Sector 7, New Delhi, 99Sublimation has established itself as one of India’s most reliable and accessible end-to-end printing solution providers. Its mission is clear and consistent—to empower everyday individuals with the tools, training, and technology they need to start and succeed in the printing business.

From customized t-shirts and mugs to mobile covers and 3D-printed merchandise, the personalization market in India is booming. This rise in demand has created a surge of new entrepreneurs entering the industry. At the center of this surge is 99Sublimation, a company that has already supported more than 20,000 clients across India and beyond. Whether it’s a student in a hostel room, a homemaker looking to start a side hustle, or a local print shop seeking to expand, 99Sublimation has consistently been the go-to resource for high-quality equipment, training, and after-sales support.

What differentiates 99Sublimation from many of its competitors is its unwavering focus on education and empowerment. The company believes that selling a machine is just the beginning of a customer’s journey—not the end. That’s why every new customer receives free training, live product demos, and lifetime software support. This training covers not just the technical operation of printers and heat presses, but also the creative and business sides of the printing trade—design preparation, color management, maintenance tips, and more. In a country where many new business owners are first-generation entrepreneurs, this level of support is often the difference between failure and sustainable growth.

The company’s product line is tailored to meet the real-world demands of the Indian market. Its flagship offerings include Epson A3 modified DTF printers, sublimation heat presses, specialty inks, transfer films, powders, and a wide variety of sublimation blanks. These include hot-selling items such as ceramic mugs, polyester t-shirts, photo slates, customized phone cases, and even 3D printable objects. The diversity of product options allows entrepreneurs to tap into multiple revenue streams from a single setup.

99Sublimation’s influence extends far beyond just selling equipment and consumables. The company has cultivated a strong reputation for service-first business practices. Every sale is accompanied by post-purchase assistance that includes installation guidance, WhatsApp-based customer support, and access to regular updates and usage tutorials. This customer-centric approach has built long-term loyalty, especially among resellers and small-scale manufacturers in Tier 2 and Tier 3 cities who often struggle to find reliable vendors and consistent support.

As India continues to encourage entrepreneurship under the banner of “Atmanirbhar Bharat,” 99Sublimation is playing a critical role in enabling self-reliance through small-scale business creation. The company’s client stories range from individuals who began with a single mug press and now operate fully functional custom merchandise shops to YouTube creators and digital sellers who now manufacture and ship their own branded products.

Looking ahead, 99Sublimation has bold ambitions. The company aims to build a ₹100 crore ecosystem centered around affordable, scalable printing businesses. Future plans include the development of regional service hubs, a deeper focus on automation and sustainable printing technology, and increased partnerships with educators and content creators to spread awareness about the potential of the printing industry.

The company’s online platform, www.99sublimation.com, continues to act as a gateway for first-time buyers and seasoned business owners alike. The site offers product videos, tutorial content, detailed product descriptions, and easy ordering for clients across India. It also acts as a digital classroom where learning and business begin simultaneously.

In a market where many are seeking stability, independence, and creative freedom, 99Sublimation offers more than just machines—it offers opportunity. As the demand for customization grows across industries—from fashion and gifting to corporate branding and e-commerce—this Delhi-based company is ensuring that no dream is too small to scale. With the right guidance, even a single heat press can be the foundation of a thriving business.

For the 20,000 and counting entrepreneurs who have already started their journey with 99Sublimation, and for the many more to come, the message remains clear: you don’t need a factory to build a brand. You just need the right start—and a partner who believes in your vision.

Arise Times

Arise Times is a leading digital news platform dedicated to bringing readers the latest stories on influencers, startups, technology, and inspiring biographies. Our team of passionate writers and journalists is committed to delivering engaging, accurate, and insightful content that highlights the innovators, creators, and changemakers shaping today’s world. At Arise Times, we strive to inform, inspire, and connect our audience to the people and ideas driving the future.

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