Lucknow | Arise Times — In a strategic step that takes handcrafted perfumery from virtual shelves to a real-world store, Isak Fragrances has opened its first standalone brick-and-mortar store in the Gomtinagar area of Lucknow. Covering an area of 600 square feet, the store launched at the onset of the festive Diwali period, a new milestone in the heritage-driven brand story of artisanal fragrance production.

Established by Vidushi Vijayvergiya, Isak Fragrances borrows from a heritage of more than 170 years of fragrance extraction and classical perfumery. “We are excited to welcome customers to our newly launched store in Lucknow, the beginning of many more,” stated Vijayvergiya in a press release. “Perfume is an ageless and personal declaration of love and affection, evoking memories of precious moments. Isak’s heritage sets our craftsmanship apart on the international stage.”

A Store That Has a Story to Tell
The new store is not just a retail store—it is an experiential fragrance destination. The exterior sports Isak’s simple logo on its characteristic bright blue background. The interior has been designed with care to ensure that it aligns with the brand’s values. Soothing color tones, gentle lighting, and the judicious use of antique artifacts all go toward creating a peaceful and sophisticated environment.

A special wall within the store documents Isak’s history, with major milestones in its 170-year history. This is also reflected through a short film on the official Facebook page of the brand, enhancing its online presence.

Handcrafted Products from Nature
Lucknow store provides a carefully chosen range of Isak’s signature unisex perfumes, which are handcrafted with traditional techniques. The range consists of:

Rain Kissed Roses – A delicate floral fragrance reminiscent of monsoon roses
Lavender Rain – A soothing combination of lavender with earthy undertones
Forest Rain – A nostalgic fragrance that captures the spirit of rain-drenched woods
Besides single fragrances, the store also introduced festive gift hampers, providing luxury gifting solutions for Diwali shoppers. All fragrances are hand-blended, adhering to Isak’s vision of maintaining the integrity of artisanal perfumery.

Connecting Online Success with Offline Presence
While Isak has established a loyal customer base via its e-commerce platform, the launch of its first offline store marks a move towards experiential luxury retail. The offline space enables customers to experience fragrances through scent trials—an experience that is still hard to replicate in digital formats.

As per Vijayvergiya, this is only the start. The company will be opening up in other Tier-1 metros and cities through exclusive brand stores and prospective franchise partnerships. “We want to put Indian traditions of fragrances on the international map while broadening access to handcrafted luxury,” she said.

The Rise of Homegrown Artisanal Brands
The opening of Isak’s first store is a growing trend in India where buyers are increasingly demanding products for authenticity, heritage, and craftsmanship. With the growth of the luxury perfume market, domestic players such as Isak stand to bridge the gap between international brands and native talent.

Through the combination of a rich perfumery heritage with a contemporary retail format, Isak Fragrances does not merely place a product on shelves—it speaks. And as Indian consumers increasingly look to experiential and local brands, Isak’s bricks-and-mortar presence might become the template for the future of artisanal retail.