Amit Gupta, the co-founder and CEO of Yulu, is transforming urban mobility in India with sustainable, tech-driven micro-mobility solutions. By introducing electric two-wheelers and bicycle-sharing systems, Yulu aims to tackle traffic congestion, pollution, and last-mile connectivity challenges in Indian cities. Amit’s entrepreneurial journey, from InMobi to Yulu, showcases his passion for technology, innovation, and environmental sustainability.

Early Life and Education

Amit Gupta was always fascinated by technology and entrepreneurship. He pursued a degree in engineering from the Indian Institute of Technology (IIT) Kanpur, where he built a strong foundation in computer science and business strategy. His early career experiences shaped his vision of creating impact-driven startups that could solve major real-world problems.

From InMobi to Yulu: A Shift Towards Sustainability

Before Yulu, Amit was one of the co-founders of InMobi, a global mobile advertising platform that became India’s first unicorn startup. Under his leadership, InMobi expanded worldwide, showcasing India’s potential in ad-tech and digital innovation.

However, after achieving success with InMobi, Amit wanted to address India’s growing urban transport and pollution crisis. With the rise in traffic congestion and carbon emissions, he saw an opportunity to bring a green, efficient, and technology-driven mobility solution to Indian cities.

This led to the founding of Yulu in 2017, with a vision to redefine urban mobility using shared electric vehicles (EVs) and bicycles.

Yulu: Pioneering Micro-Mobility in India

🚲 What Makes Yulu Unique?
✔️ Electric Two-Wheelers – Yulu introduced EVs like Yulu Miracle, designed for short-distance travel.
✔️ AI-Powered Mobility Platform – The Yulu app enables seamless bike rentals, reducing dependency on private vehicles.
✔️ Sustainable Transport – Focused on reducing carbon footprint by encouraging shared mobility.
✔️ Last-Mile Connectivity – Solving urban transport gaps between metro stations and offices/homes.

Yulu’s dockless rental model allows users to pick up and drop off EVs at designated stations, making city travel easy and eco-friendly.

Challenges and Overcoming Barriers

🚧 Key Challenges Faced by Yulu:
🔹 Infrastructure Issues – Limited availability of EV charging stations in India.
🔹 Consumer Awareness – Convincing people to adopt shared e-mobility over traditional transport.
🔹 Regulatory Approvals – Navigating complex government policies on EV adoption and road regulations.

Despite these challenges, Amit Gupta’s strategic approach helped Yulu expand rapidly, forming partnerships with governments, municipal corporations, and private investors.

Growth and Expansion

📌 Key Milestones:
✔️ 2017: Yulu was launched in Bengaluru as India’s first major micro-mobility platform.
✔️ 2020: Expansion into Mumbai, Delhi, Pune, and other metro cities.
✔️ 2022: Strategic investment from Bajaj Auto, strengthening Yulu’s EV manufacturing capabilities.
✔️ 2023: Partnership with Magna International, boosting large-scale EV production and battery swapping networks.

Today, Yulu has deployed thousands of electric two-wheelers, reducing millions of kilograms of CO₂ emissions while making urban travel more affordable and efficient.

Future Vision: A Greener, Smarter India

Amit Gupta’s vision for Yulu goes beyond just ride-sharing. His long-term goals include:

📌 Scaling up EV adoption – Expanding Yulu’s footprint to 100+ cities across India.
📌 Developing smart urban mobility hubs – Integrating Yulu with metro networks and bus systems.
📌 Building an extensive battery-swapping ecosystem – Ensuring faster charging and minimal downtime for Yulu’s EVs.
📌 Encouraging policy changes – Working with the government to make cities EV-friendly and pedestrian-focused.

Amit believes that electric micro-mobility is the future of urban transport, helping reduce India’s dependence on fossil fuels and combat climate change.

Conclusion

Amit Gupta’s journey from InMobi’s ad-tech success to Yulu’s sustainability-driven innovation is truly inspiring. His ability to identify pressing urban challenges and develop scalable solutions has positioned him as a leader in India’s EV and mobility revolution.

With Yulu’s continued growth, Amit remains committed to making India’s cities cleaner, greener, and more accessible for millions of commuters.