India’s First Bamboo-Based Baby Care Brand

As sustainability becomes a priority for millennial households, one brand is taking the lead in reimagining infant care for the eco-conscious generation. Allter, founded by Surbhi Bafna Gupta in 2019, is India’s first bamboo-based baby care brand, offering a line of diapers, wipes, and Ayurvedic skincare products made entirely from natural and biodegradable ingredients.

What began as a personal vision shared by Surbhi and her husband Arnav Gupta has evolved into a fast-growing movement that marries baby wellness with environmental responsibility.

Conscious Parenting Starts Here

Based in New Delhi, Allter is catering to the growing demand for non-toxic, hypoallergenic, and sustainable baby essentials. Its flagship offerings—100% bamboo diapers and wipes—have quickly gained popularity among urban parents who prioritize both their child’s health and the planet’s wellbeing.

“We created Allter to offer safe, nature-based alternatives to conventional baby care products filled with harsh chemicals,” explains Surbhi. “We’re building a future where natural and sustainable are not just buzzwords, but real, conscious lifestyle choices.”

The brand’s bamboo diapers are biodegradable, breathable, ultra-soft, and infused with plant-based absorbent layers, ideal for sensitive baby skin.

From Ayurvedic Wisdom to Everyday Essentials

Allter’s latest innovation is its “Baby Love” skincare range, rooted in Ayurveda. Featuring ingredients like virgin coconut oil, tulsi, neem, and ashwagandha, the line includes lotions, oils, and balms tailored to nourish and soothe baby skin naturally.

This range, like the diapers and wipes, follows Allter’s core philosophy: minimal chemicals, maximum care, and zero environmental compromise.

Arnav Gupta, co-founder, reflects, “Allter is more than a brand—it’s a movement. We aim to make eco-conscious living a reality for new-age parents who want the best for their children without burdening the planet.”

Building a Loyal Community of Parents

With thousands of satisfied users and growing traction across online marketplaces like Amazon, Flipkart, and letsallter.com, Allter has become the go-to choice for parents seeking green baby care.

Hyderabad-based Anisha, who relocated from the US, shares: “Allter diapers have been a godsend. My baby has extremely sensitive skin and I’ve been looking for eco-friendly, chemical-free alternatives. I’ve been using Allter for over a year now and absolutely love their products.”

The brand’s appeal lies not just in its safety and quality, but in its commitment to educating parents on the importance of conscious consumerism.

The Vision Ahead

Allter aims to expand its presence across tier-1 and tier-2 cities while developing new product lines that remain true to its green ethos. The team is also working on carbon-neutral packaging and increasing farmer partnerships to ensure supply chain sustainability.

Surbhi envisions a future where Allter becomes synonymous with clean, conscious parenting in India. “We’re here to inspire lifestyle shifts—one diaper, one wipe, one skincare bottle at a time.”