In India’s rapidly evolving home interiors market, one startup is taking a different route downward. Not in decline, but in direction. TERRAKRAFT, a wellness-first flooring brand headquartered in Kochi, is drawing attention from architects, homeowners, and designers by focusing on the part of the home that’s often ignored: the floor.

Founded by Capt. Joe Ranji, a former Merchant Navy Master Mariner with a passion for purposeful living, TERRAKRAFT aims to change how people think about flooring not as a commodity or décor element, but as a foundation for health and harmony.

At the heart of this venture lies a simple yet powerful question: What if your floor could support your well-being, just like your food, air, and relationships?

Wellness is the New Luxury

In a sector dominated by laminate choices and cost-per-square-foot discussions, TERRAKRAFT offers something different premium wooden flooring designed for wellness.

The materials used are low in VOCs, hypoallergenic, anti-static, and warm underfoot, making them ideal for families, children, and anyone seeking a healthier indoor environment. The company’s “Step Into Wellness” campaign reflects this shift, inviting people to reimagine their homes as spaces that don’t just look good, but feel good physically and emotionally.

“We believe that flooring has been overlooked in conversations about wellness,” says Ranji. “It’s the first thing your body touches every day. So, why shouldn’t it contribute to your health?”

From Ocean Navigation to Grounded Innovation

Capt. Ranji’s transition from sea captain to entrepreneur wasn’t a pivot it was a continuation of his life-long pursuit of precision, safety, and long-term thinking. After years of global travel, he returned to India with a mission: to build businesses rooted in legacy and impact.

TERRAKRAFT is his answer to that mission. Since its inception, the company has grown steadily, flooring over 7,000 homes across India and installing over 2 million square feet of premium flooring. But numbers aside, its true success lies in the lives it has improved families reporting better air quality, fewer allergies, and enhanced comfort within their living spaces.

Experience Centers and Tech-Led Discovery

In addition to its strong product portfolio, TERRAKRAFT has built a customer journey that’s immersive and hands-on. The company currently operates experience centers in Kerala and Himachal Pradesh, with plans for eight more outlets across South India.

These centers allow customers to walk on, touch, and experience the textures of various flooring styles something traditional catalogues or online stores can’t fully replicate. Simultaneously, TERRAKRAFT is investing in augmented reality (AR) integration on its soon-to-launch e-commerce platform, letting customers preview how flooring will look in their own homes.

This phygital approach blending physical interaction with digital convenience is helping TERRAKRAFT expand its reach while staying deeply connected to its customers.

Training a New Generation of Flooring Experts

But the company’s contribution doesn’t stop with design and distribution. Through its initiative TERRAKRAFT University, the brand is investing in training India’s next generation of flooring artisans.

By upskilling local youth and contractors, TERRAKRAFT is creating a network of certified professionals who understand the nuances of wellness-first installation further ensuring the company’s high quality standards while generating meaningful employment.

“This isn’t just about selling a product,” Ranji explains. “It’s about nurturing a community of professionals who share our values of precision, ethics, and customer care.”

Environmental Responsibility and Ethical Sourcing

Every TERRAKRAFT product is made with sustainably sourced materials, and every design choice is evaluated for its human and environmental impact. The brand avoids toxic glues and synthetic coatings, instead opting for nature-friendly processes and finishes.

It’s a business model that doesn’t cut corners literally or figuratively. From sourcing and shipping to packaging and post-installation care, TERRAKRAFT is committed to reducing its carbon footprint while maximizing wellness benefits for customers.

This green philosophy has made TERRAKRAFT a DPIIT-recognized startup, with growing interest from ESG-focused investors and design studios that prioritize sustainability.

Expansion, Fundraising, and the Road Ahead

Looking forward, TERRAKRAFT is preparing to raise ₹9 crore in growth capital to expand its footprint across India and digitize its full-stack flooring solution. The funds will support:

• New store launches across Kerala and Tamil Nadu
  
• Technology integration for online sales, affiliate programs, and remote consultations
  
• Product R&D for newer materials beyond wood, including bamboo and cork
  
• Brand-building campaigns rooted in wellness and community empowerment
  

As more Indian homeowners seek interiors that align with their values health, sustainability, and conscious living TERRAKRAFT is perfectly positioned to lead the movement.

Redefining What Lies Beneath

In a home, flooring is often taken for granted. But as TERRAKRAFT demonstrates, it can be a silent contributor to everything from respiratory health to emotional well-being.

By elevating this essential surface into a medium for wellness, beauty, and sustainability, TERRAKRAFT is quietly laying the groundwork for a new design philosophy in India one where nature, technology, and human needs meet at ground level.

As Capt. Ranji sums up, “We’re not just building floors we’re building futures. One home, one community, and one mindful step at a time.”