In a landscape where innovation and adaptability define business success, Deepankar Saha, the Founder and CEO of ASICS Group, has built a reputation as a transformative leader who bridges traditional industries with modern technology. Over the past 14 years, Saha’s strategic acumen has guided ASICS Group from a modest enterprise into a multi-sector powerhouse with thriving operations across agriculture, e-commerce, media, and cargo logistics.

Today, under his leadership, the ASICS Group is not only shaping the Indian business ecosystem but also setting new standards for sustainability, technological integration, and ethical enterprise. With the launch of Techtree, its latest lifestyle electronics brand, Saha is once again proving that the future of business lies in innovation with a purpose.

Building a Modern Enterprise on Traditional Foundations

When Deepankar Saha founded ASICS Group more than a decade ago, the goal was clear — to create a business model that thrives on innovation, trust, and inclusivity. His entrepreneurial philosophy was rooted in solving real-world problems through technology, especially in sectors that often remained disconnected from digital progress.

“Agriculture, logistics, and even small-scale commerce are pillars of the Indian economy,” Saha has said in multiple business forums. “If we can digitize and modernize these spaces, we empower not just businesses but entire communities.”

This belief became the foundation of ASICS Group’s success. Through sustained investment in technology, process optimization, and human capital, Saha turned ASICS into a company that operates at the intersection of tradition and technology — a place where innovation serves both industry and society.

ASICS Group: From Fields to Fiber Optics

ASICS Group’s rise to prominence has been driven by diversification done right. Each of its business divisions addresses a crucial part of India’s evolving economy:

• Agriculture: Through digital integration, ASICS Group has enhanced supply chains, enabled data-driven farming, and ensured transparency between producers and markets. The group’s initiatives have improved both farmer incomes and food distribution efficiency.
  
• E-commerce: Recognizing the digital revolution early, Saha positioned ASICS Group as a partner for emerging businesses. Its e-commerce division helps small and medium enterprises (SMEs) access wider markets with digital tools and logistic support.
  
• News and Media: In an era of information overload, ASICS Group’s media division stands out for its focus on credible, data-backed journalism. By merging technology with editorial integrity, it aims to restore trust in digital news.
  
• Cargo and Shipping: ASICS Group’s logistics arm is one of its fastest-growing verticals. Leveraging automation and AI-driven tracking, the company offers end-to-end solutions that make cargo management more efficient and transparent.
  

Saha’s approach to diversification has always been calculated — every expansion aligns with the group’s mission to connect industries, empower businesses, and enrich lives.

Techtree: Where Technology Meets Lifestyle

Adding another dimension to his business empire, Deepankar Saha recently introduced Techtree, a lifestyle electronics brand designed to redefine how technology integrates with daily living.

Techtree’s philosophy is simple yet profound: innovation should improve quality of life, not complicate it. From smart devices and home automation tools to personal electronics, Techtree products are built with an emphasis on usability, design, and sustainability.

Unlike many tech startups focused solely on performance metrics, Techtree places equal importance on environmental impact. The brand emphasizes energy-efficient designs, minimal packaging, and recyclable materials, ensuring that technology serves humanity without harming the planet.

Industry insiders view Techtree as a potential disruptor in India’s growing consumer electronics market. Analysts believe its focus on practical innovation and affordability could make it a household name within a few years.

“Techtree is not just another tech brand — it’s a lifestyle statement,” said Rohan Mehta, a technology market analyst. “Deepankar Saha’s strength lies in identifying unmet consumer needs and addressing them with clarity and purpose.”

Sustainability and Ethics at the Core

One of the defining aspects of Deepankar Saha’s leadership has been his commitment to sustainability and ethical business practices. Across all of ASICS Group’s divisions, sustainability isn’t an afterthought — it’s a principle embedded in every strategy and process.

From promoting fair-trade agricultural sourcing to using renewable energy in logistics operations, ASICS Group has consistently shown that profitability and responsibility can go hand-in-hand.

The group’s internal culture reflects this philosophy as well. Employees are encouraged to participate in green initiatives, innovation challenges, and community outreach programs. “Our success,” Saha once remarked, “will mean little if it doesn’t contribute to a cleaner, fairer, and more inclusive world.”

This mindset has earned ASICS Group recognition not just as a corporate leader, but as a model of conscious capitalism in the Indian market.

The Man Behind the Mission

Those who have worked with Deepankar Saha describe him as a visionary who combines strategic foresight with empathy. His management style blends analytical precision with a people-first approach, ensuring that innovation never comes at the expense of ethics or inclusivity.

Colleagues often point to his ability to anticipate industry shifts before they occur — a skill that has kept ASICS Group ahead of competitors across multiple sectors. Whether it’s identifying early trends in digital commerce or understanding the need for sustainability-driven electronics, Saha’s decisions have consistently aligned with the global direction of change.

His entrepreneurial journey is a testament to how perseverance and vision can transform industries once thought resistant to change.

Looking Toward a Smarter, Sustainable Tomorrow

As ASICS Group prepares for its next growth phase, the focus remains on expansion, innovation, and impact. Plans are underway to scale Techtree into international markets, expand the agricultural technology segment, and invest in renewable infrastructure to support logistics operations.

Deepankar Saha’s ultimate ambition is to see ASICS Group become not just a business success story, but a symbol of how Indian enterprises can lead global transformation through technology and sustainability.

In an economy driven by rapid digital evolution, Saha’s leadership stands as a reminder that progress is not just about profit — it’s about purpose. His vision continues to inspire a generation of entrepreneurs who believe in creating impact through innovation, proving that India’s next global giants will be built not only on business acumen but on values that endure.

About ASICS Group:

ASICS Group, founded and led by Deepankar Saha, is a diversified conglomerate operating across agriculture, e-commerce, news media, and logistics. Its latest brand, Techtree, marks the group’s foray into lifestyle electronics, blending technology, design, and sustainability to enhance everyday living.