New Delhi | Arise Times | March 31, 2025

Deepak Abbot, a seasoned technology strategist and former Senior Vice President at Paytm, is now at the forefront of transforming India’s fintech landscape through his venture, Indiagold. Known for his expertise in growth marketing, digital product development, and customer analytics, Abbot has evolved from a digital media executive into one of India’s most respected fintech entrepreneurs.

Now, with Indiagold, he is tapping into one of India’s oldest financial assets—gold—and turning it into a modern digital financial product, offering instant loans, secure storage, and investment options through a fully tech-enabled platform.

Early Career: From Digital Media to Fintech

Deepak Abbot began his career with stints at Times Internet and Reliance Entertainment, where he honed his skills in mobile and digital user engagement. His knack for identifying customer trends and scaling digital platforms led him to join Paytm in its early growth stages.

As Senior Vice President of Product and Growth, he played a vital role in shaping the app’s core features, including wallet services, instant recharge, and UPI-based payments. Under his leadership, Paytm grew from tens of millions to over 300 million users, establishing itself as a household name in Indian fintech.

Building Indiagold: Unlocking the Value of Household Assets

In 2020, Deepak co-founded Indiagold, along with Nitin Misra, with a simple but powerful mission—to modernize the way Indians access credit and invest using gold.

Key Offerings of Indiagold:

• Gold Loans at Doorstep: Users can secure instant credit against physical gold, with doorstep pickup, storage, and return options.
• Digital Gold Investment: Customers can buy and save in small increments of 24K gold through a seamless app interface.
• AI-Powered Valuation: The platform uses machine learning to ensure secure and accurate valuation of gold assets.
• Subscription Model: Users can store gold with monthly plans for safety and liquidity access.

This hybrid model of technology and trust gives Indiagold a competitive edge in a sector that has long been dominated by traditional jewelers and NBFCs.

Overcoming Challenges in India’s Fintech Ecosystem

Scaling a gold-focused fintech in India comes with its own set of hurdles. Abbot had to tackle legacy issues around consumer mistrust, lack of digital literacy in semi-urban areas, and compliance-heavy regulatory frameworks around lending and asset-backed credit.

However, Deepak Abbot’s data-driven mindset, honed during his time at Paytm, enabled Indiagold to focus on:

• User Experience – Creating a highly intuitive app for diverse demographics.
• Transparency and Trust – Regular audits, real-time tracking of gold, and secured vaulting services.
• Partnerships – Collaborating with banks and NBFCs to scale gold loans and improve financial inclusion.

The platform has already served millions of users and gained recognition from global fintech investors.

Investment and Strategic Growth

Indiagold has raised multiple funding rounds from top-tier investors, including PayU, Leo Capital, and Better Tomorrow Ventures. With deep capital infusion, the company is scaling rapidly across metro and Tier-2 cities, where traditional lending options often fall short.

📌 2023-24 Milestones:

• Expanded to over 100 cities
• Introduced a gold locker savings plan
• Partnered with multiple regional NBFCs to boost rural penetration
• Reported 200% YoY growth in gold-backed credit

Impact on Indian Consumers

For Customers:

• Affordable access to credit
• Higher trust in gold loan safety
• Zero paperwork and real-time disbursals

For the Fintech Industry:

• A benchmark in digitizing gold loans
• Expanded access to secured credit products for underserved populations

Abbot’s work is revolutionizing the very idea of asset-backed finance in India.

Vision Ahead: Making Gold Work Smarter

With a bold ambition to become India’s largest tech-first gold financing platform, Deepak Abbot envisions a future where every Indian can leverage their gold assets to build wealth, access credit, and invest smarter.

His plans include:

• Introducing blockchain-based gold tokenization
• Launching AI tools for better credit scoring
• Pan-India expansion into rural Bharat where gold is a widely held but underleveraged asset

Conclusion

Deepak Abbot’s journey from powering growth at Paytm to redefining the gold economy at Indiagold is a blueprint for India’s digital-first future. By blending fintech innovation with traditional wealth assets, he has enabled millions of Indians to access better financial services, all at the tap of a screen.

As the fintech sector grows and regulations evolve, Abbot’s approach—rooted in trust, tech, and transparency—positions Indiagold as a transformative force in India’s financial inclusion movement.