As India’s real estate market becomes increasingly competitive, developers are leaning on marketing partners who can provide sharper strategy, integrated execution and consistent performance across digital and offline channels. Digi Savvy, founded by Khushi Sabharwal and Sahil Madaan, has been gaining traction across the country as developers look for agencies that understand both buyer psychology and market cycles. The company’s growing presence reflects a shift in how property brands approach visibility, sales and long-term positioning.

Digi Savvy operates at a time when developers face rising advertising costs, fragmented buyer attention and faster-changing digital trends. With most homebuyers beginning their journey online, project launches require strong branding and coordinated outreach rather than sporadic campaigns. The agency has positioned itself in this space by offering a blend of strategy, storytelling, digital performance and broker engagement tailored specifically to real estate.

A Founder-Led Structure Shaping the Agency’s Direction

The company’s growth is driven in large part by its founders, both of whom remain directly involved in operations.

Khushi Sabharwal, who leads client relations and marketing operations, is known for building communication systems that keep projects moving with clarity and transparency. She works closely with developers and sales teams, aligning strategies with project requirements and ensuring campaigns run without friction. Her approach is rooted in understanding market psychology, which she uses to design marketing flows that support brand identity and buyer engagement. Khushi also manages large real estate portfolios, ensuring that execution remains consistent even across multi-phase or multi-location assignments.

On the other side of operations is Sahil Madaan, Head of Marketing. He oversees campaign planning, strategy, team management and execution. Sahil focuses heavily on targeted outreach and measurable outcomes, shaping campaigns that prioritize quality leads over broad traffic. His experience in brand positioning, consumer behavior and channel partner marketing has helped the agency deliver strong results across different project categories.

Together, Sabharwal and Madaan guide Digi Savvy with a clear operating principle: real estate marketing must combine creativity with analysis, and every project requires tailored messaging backed by market insight.

Work Across Multiple Real Estate Segments

Digi Savvy’s portfolio covers a wide mix of project types, giving the agency a broad view of buyer behavior across regions.

In the residential category, the agency has marketed high-rise developments, low-rise and mid-rise communities, independent builder floors and premium segments. Its investment-focused work spans plotted developments, farmlands, agricultural investment assets and managed farmhouse communities. These categories, which have become popular among long-term investors and millennials, require messaging that balances aspiration with financial clarity.

The agency has also taken on assignments for vacation homes, weekend villas, luxury retreats, boutique hotels, serviced apartments and educational institutions. This variety allows Digi Savvy to tailor campaigns for different price points, audiences and lifestyles.

Expanded 360° Digital Marketing Services

To meet rising demand from developers and business owners, Digi Savvy has extended its services beyond real estate-specific campaigns into full-spectrum digital and offline marketing.

The expanded suite includes social media strategy and content, performance-driven lead generation, online PR, brand promotion, influencer collaborations, website development, video production, photography and offline media such as brochures, banners and hoardings. The goal is to help brands consolidate their marketing under one strategy rather than depend on multiple fragmented vendors.

Clients say this integrated approach has improved consistency across channels and made execution more predictable during launches and high-pressure sales phases. For many developers, the ability to manage digital ads, social media, funnel strategies, branding assets and broker communication through one partner offers efficiency that traditional models rarely provide.

Meeting Market Expectations With Integrated Execution

The expansion into 360° services also mirrors shifts in buyer behavior. Property seekers spend more time exploring brands on social media, reviewing websites, comparing listings and watching video walkthroughs. Influencer-led content has grown in relevance, especially for younger buyers evaluating lifestyle-oriented projects.

Digi Savvy’s approach brings these elements together into a single narrative. Instead of treating digital, print and broker outreach as separate functions, the agency aligns all communication to convey a unified message from launch to closure.

Vision, Mission and Long-Term Direction

The company’s long-term vision is to become one of India’s most trusted and innovative real estate marketing partners. Its mission emphasizes data-driven planning, creative output, transparent communication and strategies that focus on visibility, engagement and sales velocity.

The founders say their goal is to build long-term relationships rather than short-term campaigns. This approach has helped the agency secure repeat collaborations with developers across residential, investment and lifestyle categories.

Why Developers Are Turning Toward Digi Savvy

Clients often cite Digi Savvy’s sector-specific understanding, structured campaign planning and ability to maintain balance between creative messaging and analytics. The agency’s broker network support and on-ground coordination also help projects increase conversions during critical sales periods.

The move into full 360° digital services has strengthened that value proposition. For many developers, consolidating strategy, design, ads, PR, influencers, websites and offline branding under one partner offers efficiency and continuity that can significantly impact timelines and outcomes.

Looking Ahead

As the real estate market continues to shift and buyers rely more heavily on digital experiences, agencies that can integrate strategy, creativity and on-ground execution are becoming essential partners. Digi Savvy, led by Khushi Sabharwal and driven by a growing service landscape, is positioning itself to play a larger role in how Indian developers bring projects to market.

More information is available at www.digisavvyy.com.