LOKA News: LOKA Metaverse App Faces Slow Growth After Shark Tank India Deal

LOKA came into focus after its pitch on Shark Tank India. The app offers a virtual world based on real places in India. It secured funding on the show, but growth has stayed limited since then.

What LOKA Does

LOKA is a mobile app. It gives users a virtual space that reflects real locations. These include city centres and known landmarks.

Users can:

  • Create an avatar
  • Walk through digital spaces
  • Meet other users
  • Join simple activities

The app mixes gaming and social features. It aims to give a shared virtual experience.

Founder and Idea

LOKA was started by Krishnan Sunderarajan. He built the app to bring a local angle to the metaverse idea.

Many global apps use generic worlds. LOKA chose real Indian locations. This made the concept easy to understand for local users.

LOKA Shark Tank India Deal

LOKA pitched on Shark Tank India with an ask of ₹40 lakhs for 5% equity. After discussion, the deal closed at ₹40 lakhs for 24% equity.

The investors were:

  • Anupam Mittal
  • Aman Gupta
  • Peyush Bansal

The higher equity shows that the investors saw risk in the model. Still, they chose to back the idea.

Effect of the Show

After the episode aired, the app saw a rise in downloads. Many users searched for “LOKA Shark Tank India,” “LOKA app,” and “LOKA metaverse India.”

This brought early users to the platform. The concept drew interest, as the metaverse topic was gaining attention at that time.

Product Features

LOKA focuses on a few core features:

  • Avatar-based interaction
  • Virtual spaces based on real locations
  • Social chat and meetups

The app tries to keep the experience simple. It does not include heavy game mechanics. It leans more toward social use.

Growth After Launch

After the initial phase, growth slowed. The app did not reach a large user base.

As of now, LOKA is still listed on the Play Store. However, it has not seen strong traction.

Possible reasons include:

  • High competition from gaming apps
  • Need for regular updates
  • User drop after first use

Apps in this space need strong engagement to grow.

Legal Concerns

There were also concerns about content use. Reports pointed to possible issues linked to brands such as Marvel and DC.

Such issues relate to copyright. Digital apps must use licensed content. Any gap can lead to legal risk.

Even without a confirmed case, such concerns can affect growth and investor trust.

Market Situation

The metaverse space has changed over time. Early interest was high. Later, growth slowed for many platforms.

In India, this segment is still small. Users spend more time on gaming apps and social media.

For apps like LOKA, this creates a challenge. They must offer clear value to keep users active.

Latest Updates (2025–2026)

Recent updates show limited expansion. The app is still active but has not added major new features.

To grow, the company may need to:

  • Improve user experience
  • Add more content
  • Fix any legal issues
  • Build a steady user base

Without these steps, growth may stay slow.

Competition

LOKA competes with:

  • Global metaverse apps
  • Mobile games
  • Social platforms

These apps have large user bases. They also update features often. LOKA must match this pace to compete.

Current Position

LOKA is in a stable but slow phase. It has funding and a working product. However, it has not scaled at a high level.

The idea of a local metaverse still has scope. But success depends on execution and user retention.

The next stage will depend on how the company adapts to user needs.


FAQs

Q1. What is LOKA?
LOKA is a metaverse app that lets users explore virtual versions of real locations and interact with others.

Q2. Who is the founder of LOKA?
LOKA was founded by Krishnan Sunderarajan.

Q3. What happened to LOKA on Shark Tank India?
LOKA secured a deal of ₹40 lakhs for 24% equity from Anupam Mittal, Aman Gupta, and Peyush Bansal.

Q4. Is LOKA still available?
Yes, LOKA is available on the Play Store, but its growth has remained limited.

Sakshi Singh

Sakshi Singh is a dedicated writer at Arise Times, with a passion for covering the worlds of influencers, startups, technology, and inspiring biographies. Known for her engaging storytelling and in-depth research, Sakshi brings fresh perspectives on the people and ideas shaping today’s digital landscape. Her articles aim to inform, inspire, and connect readers with the latest trends and success stories from around the world.

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