Morriko Pure Foods has gained attention after its pitch on Shark Tank India. The company makes fruit-based snacks using solar dehydration. It did not secure a deal on the show, but it continues to grow in the healthy snacks market.

What Morriko Pure Foods Does

Morriko Pure Foods makes dehydrated food products. It uses fruits and natural ingredients. The company removes moisture from fruits to extend shelf life.

Its product range includes:

• Dried fruit snacks
• Health-based food products
• Low-sugar snack options

The products are easy to store and carry. They are aimed at people who want simple food choices.

Founders and Background

The company is led by:

• Tanmay Shah
• Kalyani Shah

The business began as Kamdhenu Foods in 2002. It later became Morriko Pure Foods in 2016.

The founders focused on food preservation and product quality. They built the company step by step with a focus on health.

The company also has support from Bipin L. Shah, who helped guide the business in its early years.

Morriko Pure Foods Shark Tank India Pitch

Morriko Pure Foods pitched on Shark Tank India with an ask of ₹1 crore for 3% equity.

The sharks raised concerns about valuation. The founders did not change their terms much. As a result, no deal was made.

Even without funding, the pitch brought attention to the brand.

Effect of the Show

After the episode aired, many users searched for “Morriko Pure Foods Shark Tank India,” “Morriko snacks,” and “dehydrated fruit snacks.”

This helped the company reach new customers. The brand gained visibility in the health food space.

Product and Technology

Morriko uses solar dehydration. This process removes water from fruits. It helps keep flavour and nutrients.

Key points of this method:

• Longer shelf life
• Less need for preservatives
• Lower energy use

The company uses this method to produce its snack range.

Quality and Certifications

Morriko Pure Foods follows set quality standards. It holds certifications such as:

• ISO 22000
• HACCP
• HALAL
• KOSHER
• FDA USA
• D&B

These certifications help the company supply products to both Indian and global markets.

The company also has its own farm and storage systems to manage quality.

Growth After Shark Tank India

After the show, Morriko focused on expansion. The company worked on:

• Adding new products
• Increasing production
• Reaching more markets
• Building partnerships

The brand continues to supply both retail and bulk buyers.

Latest Updates (2025–2026)

Recent updates show that Morriko is working on health-focused products. The company is focusing on:

• Snacks for people with diabetes
• Products for weight control
• New fruit-based items
• Wider distribution

Demand for such products is rising. Many consumers now look for low-sugar and natural snacks.

Demand for Healthy Snacks

Food habits are changing. Many people want better snack options.

Reasons include:

• Health awareness
• Rise in lifestyle diseases
• Interest in natural food
• Growth of fitness trends

Dehydrated snacks fit this need.

Competition

Morriko competes with:

• Packaged snack brands
• Dry fruit sellers
• Health food startups

Large brands have strong distribution. Smaller brands focus on product quality.

Morriko uses its process and certifications to compete.

Challenges

The company faces some limits:

• High cost of production
• Price-sensitive market
• Need for strong distribution
• Need to explain the product to new users

Some customers still prefer fresh fruit. The company must show the value of its products.

Current Position

Morriko Pure Foods is in a steady phase. It has a working product line and growing demand.

The company is expanding its reach and product range. Its focus remains on healthy snacks.

The next stage depends on how well it scales and reaches more users.

FAQs

Q1. What is Morriko Pure Foods?
Morriko Pure Foods is a company that makes dehydrated fruit snacks and health products.

Q2. Who are the founders of Morriko Pure Foods?
The company is led by Tanmay Shah and Kalyani Shah.

Q3. What happened to Morriko Pure Foods on Shark Tank India?
The company did not secure a deal due to valuation concerns.

Q4. What products does Morriko Pure Foods offer?
Morriko offers dried fruit snacks, health products, and natural food items.