India’s booming automotive market has long faced a paradox — while cars become more advanced, the after-sales service experience often remains outdated, opaque, and fragmented. Enter Amit Bhasin, a co-founder of GoMechanic, who has worked to revolutionize the car service and repair industry using technology, standardization, and customer-first innovation.

GoMechanic, founded in 2016, is one of India’s most recognizable auto service brands today, and Amit Bhasin has been central to its rise. With a sharp business mind and a deep understanding of urban consumer pain points, he helped build a platform that brings transparency, convenience, and affordability to car servicing — a space that had long been neglected by organized startups.

A Business Brain with a Strategic Edge

Amit Bhasin completed his MBA from IIM Ahmedabad, one of India’s most prestigious business schools, and holds an engineering degree from Delhi College of Engineering. This rare blend of technical background and business acumen helped him understand both the consumer mindset and operational complexities of running a service-based startup.

The idea behind GoMechanic was born from a common problem many Indian car owners face: inconsistent service quality, inflated pricing, and unreliable garages. Alongside co-founders Kushal Karwa, Rishabh Karwa, and Nitin Rana, Amit aimed to streamline this chaotic space. Their solution was a tech-enabled network of partner garages that followed strict quality standards, transparent pricing, and customer-centric service.

Building a Brand in the Unorganized Sector

Amit Bhasin knew that the biggest challenge wouldn’t just be customer acquisition — it would be transforming the mindset of mechanics and garage owners in a deeply unorganized industry. Under his leadership, GoMechanic created a model that incentivized partner workshops to follow standard operating procedures, use genuine spare parts, and deliver a better experience.

From general servicing and AC repairs to insurance claims and doorstep pickup and drop, GoMechanic soon became a one-stop solution for car owners in Indian metros. Through a simple mobile app, users could schedule appointments, track service updates, and access competitive pricing — all with the assurance of quality and warranty.

The platform’s success lies in the scalability of its model, which combines local expertise with centralized quality control. Amit Bhasin played a key role in creating training programs, inspection systems, and customer support frameworks that allowed the business to expand rapidly across cities like Delhi, Mumbai, Bengaluru, and Pune.

Vision for the Future: Technology Meets Trust

GoMechanic’s strength lies in its technological backbone. Under Amit’s watch, the platform integrated predictive maintenance, real-time job tracking, digital service records, and AI-powered diagnostics. These innovations not only improved efficiency but also earned the trust of tech-savvy customers.

Amit strongly believes in democratizing access to reliable car care — making sure that even a first-time car owner with no mechanical knowledge feels empowered and informed. By removing the guesswork and middlemen, GoMechanic puts control back into the hands of consumers.

Even in the face of competition and operational challenges, Amit remained focused on improving margins and customer satisfaction. His approach reflects a larger trend in India’s startup ecosystem: solving deeply local problems with scalable, tech-first models.

Leadership Through Resilience

Like most entrepreneurs, Amit Bhasin has faced setbacks — from managing a rapidly growing operations team to adapting to shifting market demands. Yet his resilience stands out. His leadership style is hands-on and data-driven, with an emphasis on agility and continuous learning.

During periods of internal restructuring and market slowdowns, he emphasized transparency with both employees and partners. His approach to problem-solving combines empathy with strategic clarity — a quality that has earned him respect in the Indian startup space.

Inspiring India’s Next Wave of Entrepreneurs

Amit Bhasin’s journey holds valuable lessons for aspiring entrepreneurs. He didn’t chase glamour or trends — instead, he picked an overlooked sector and redefined it with grit, systems, and innovation. His work proves that even traditionally ‘unsexy’ businesses like auto servicing can become hotbeds of transformation with the right intent and execution.

As India embraces electric vehicles, smart mobility, and connected car technologies, Amit’s vision places GoMechanic at the intersection of mobility and digital infrastructure. He envisions a future where car maintenance is proactive, predictive, and as simple as tapping a button.

Conclusion

Amit Bhasin is not just building a business — he’s reshaping an industry. Through GoMechanic, he’s made car care smarter, simpler, and more trustworthy for millions of Indians. His journey exemplifies the spirit of India’s new-age entrepreneurs: grounded in purpose, driven by innovation, and unafraid to get their hands dirty to clean up inefficiencies.