In an age when luxury is often associated with high price tags and elite labels, one Jaipur-based entrepreneur is quietly reshaping how India perceives premium living. Pranav Upadhyay, the founder and owner of Shriex Enterprises and Shriex.in, has built a brand that challenges the notion that luxury is reserved for the few. His company, which began as a humble passion project, now stands at the intersection of affordable luxury and authentic craftsmanship — a homegrown success story that blends creativity, innovation, and vision.

A Journey Born from Passion, Not Privilege

Hailing from Jaipur, the Pink City, Pranav Upadhyay’s entrepreneurial journey began not with deep pockets but with deep passion. A self-confessed perfume lover, he found himself frustrated by the sky-high prices of international fragrances. For Pranav, perfumes were more than just scents — they were an identity, a form of self-expression. Yet, he couldn’t ignore a fundamental question: Why should smelling good be a privilege?

Driven by this thought, he began to explore the science and art of perfumery. He studied fragrance composition, learned about essential oils, and connected with perfumers who shared his fascination with creating long-lasting, memorable aromas. What started as curiosity soon became a mission — to craft perfumes that combined international quality with affordability.

That mission took shape as Shriex.in, a digital-first brand that stood for accessible luxury and authenticity. As Pranav recalls, “If I can’t afford the best, I’ll create something better.”

The Birth of Shriex Enterprises

Founded in 2021, Shriex Enterprises India began as a boutique perfume house. However, the vision quickly expanded. Under Pranav’s leadership, Shriex grew into a lifestyle brand that now includes premium home furnishings, Jaipuri bedsheets, and artificial jewellery — all unified by the brand’s signature commitment to quality and design.

Each Shriex product, whether it’s a bottle of perfume or a handcrafted bedsheet, carries a sense of refinement and authenticity. The brand’s perfumes, in particular, have gained a loyal following for their longevity, balanced compositions, and modern elegance. Using international-grade fragrance oils and carefully sourced ingredients, the company has built a reputation for excellence in an industry often dominated by imported labels.

What distinguishes Shriex from others in the market is its approach: it doesn’t sell luxury — it democratizes it.

Redefining Luxury: Shriex’s Philosophy

Shriex was created with a clear purpose — to redefine what luxury means for everyday people. The brand is built on two core principles:

1. You don’t need thousands to smell like luxury.

2. You don’t need a big name to be recognized — just passion and perfection.

These guiding beliefs reflect in every bottle Shriex produces. The brand’s perfumes are made for “real people” — college students, professionals, dreamers, and achievers who want to feel confident, stylish, and sophisticated without overspending.

“True luxury,” says Pranav, “isn’t about how much you pay — it’s about how it makes you feel.”

This simple yet powerful philosophy has turned Shriex into one of India’s most relatable luxury brands — one that stands for inclusion, authenticity, and aspiration.

The Two Worlds of Shriex

Shriex has carefully developed two distinct perfume collections, each designed to appeal to different lifestyles and preferences:

1. Shriex — Luxury Made Possible

This collection brings luxury into the reach of everyday consumers. It offers affordable yet long-lasting fragrances made from international-grade oils that rival designer perfumes. The Classic Collection is designed for those who want to feel premium without paying premium prices. “Luxury that fits your lifestyle — not just your wish list,” reads the brand’s tagline for this line.

2. Shriex — For Those Who Know True Luxury

This collection is reserved for connoisseurs — those who appreciate fine, layered, and emotionally resonant fragrances. Made from rare oils and complex blends, these perfumes are designed to tell stories and evoke timeless sophistication. Each fragrance, Pranav says, “is bold but never loud — real luxury doesn’t scream, it whispers.”

Together, these two lines reflect the brand’s broader mission: to serve both the aspirational and the discerning consumer with equal dedication.

Beyond Perfumes: Expanding the Shriex Universe

While fragrances remain at the heart of Shriex’s identity, the company has successfully ventured into home furnishing and artificial jewellery, marking its transition into a comprehensive lifestyle brand.

The introduction of Jaipuri bedsheets pays homage to the brand’s roots in Jaipur — a city known for its rich textile heritage. Combining traditional craftsmanship with modern aesthetics, these products reflect the brand’s philosophy of elegance made accessible. Similarly, Shriex’s range of artificial jewellery blends design innovation with affordability, allowing more consumers to enjoy luxury-inspired accessories.

By diversifying its portfolio, Pranav aims to position Shriex as India’s answer to global lifestyle labels — one that values heritage, innovation, and inclusivity in equal measure.

The Human Touch: Customer-Centric at Every Step

One of Shriex’s strongest differentiators lies in its customer service. From personalized perfume consultations to hassle-free shopping experiences, the company’s customer-first approach has helped it build long-term loyalty. “Your satisfaction isn’t just a goal — it’s our guarantee,” says Pranav.

This focus on human connection, even in an increasingly digital retail world, has become a key pillar of the brand’s success. For Shriex, every customer interaction is an opportunity to reinforce trust and emotional resonance — something large corporate brands often overlook.

The Road Ahead: Building a Global Indian Luxury Brand

Looking forward, Pranav Upadhyay envisions taking Shriex beyond India’s borders. With rising interest in niche and affordable luxury globally, he believes that Indian craftsmanship and creativity can shine on the international stage. Expansion plans include new fragrance lines, collaborations with global perfumers, and increased digital outreach.

Yet, even as the brand grows, its essence remains deeply personal — a reminder that great businesses are born not in boardrooms but in moments of passion.

In the words of Pranav himself, “Shriex was never about competition. It’s about creation — creating experiences that stay with people long after the scent fades.”

From the lanes of Jaipur to homes across India, Shriex Enterprises continues to embody that vision — proving that luxury doesn’t need a foreign name; it just needs a genuine story.