Who is Ankush Barjata?: Founder of Deeva and Shark Tank India Success

Ankush Barjata, a 23-year-old entrepreneur from Bangana village, Himachal Pradesh, is making waves in the Indian startup ecosystem. He is the founder of Deeva, a groundbreaking online saree platform that combines India’s rich textile heritage with modern e-commerce solutions.

Early Life and Education

Ankush grew up in a modest household in Himachal Pradesh, where his family was involved in the apparel business. This early exposure to textiles sparked his interest in entrepreneurship. He later pursued Computer Engineering at SRM University, Chennai, and secured a high-paying job offer with an annual package of ₹26 LPA from a multinational corporation.

However, Ankush chose to follow his entrepreneurial dream, leaving behind the corporate world to explore India’s vibrant textile industry.

The Birth of Deeva

In March 2021, Ankush embarked on a journey across ten major textile hubs in India, including:

• Surat
• Kanchipuram
• Jaipur
• Delhi
• Mumbai

During this trip, he established direct relationships with manufacturers, enabling Deeva to eliminate intermediaries and offer sarees at prices 40-50% lower than market rates. By blending tradition with technology, Ankush created a platform that caters to modern consumers while preserving the essence of Indian sarees.

Shark Tank India Success

Ankush’s innovative approach gained nationwide recognition when he appeared on Shark Tank India Season 3. His pitch impressed the investors, resulting in a deal of:

• ₹75 lakhs for 6% equity
• ₹1.25 crores in debt at 10% interest

The investors included:

• Aman Gupta (boAt)
• Ritesh Agarwal (OYO)
• Radhika Gupta (Edelweiss AMC)

The deal not only validated Ankush’s vision but also provided a financial boost to scale Deeva.

Achievements and Impact

Operating from his village in Himachal Pradesh, Ankush has transformed Deeva into a thriving business with an annual turnover of ₹5 crores. His story highlights the potential of rural entrepreneurship and the impact of leveraging technology to create market disruptions.

Future Vision

Ankush aims to expand Deeva into a global brand, showcasing Indian textiles on an international stage. He continues to inspire young entrepreneurs with his journey, proving that innovation and dedication can overcome any challenge.

FAQs

What is Ankush Barjata known for?
Ankush Barjata is known for founding Deeva, an online saree platform, and securing a deal on Shark Tank India Season 3.

What was the Shark Tank deal Ankush Barjata received?
He secured ₹75 lakhs for 6% equity and ₹1.25 crores in debt at 10% interest.

Where is Ankush Barjata from?
Ankush Barjata hails from Bangana village in Himachal Pradesh, India.