
In the landscape of India’s digital economy, few names resonate as powerfully as Sanjeev Bikhchandani, the visionary entrepreneur who founded Naukri.com, India’s first and most successful online job portal. Through a combination of foresight, grit, and innovation, Bikhchandani helped digitize one of the most traditional industries—recruitment—and in the process, empowered millions of Indians to take control of their career journeys.
Early Life and Education
Born and raised in Delhi, Sanjeev Bikhchandani was educated at St. Columba’s School, before pursuing Economics at St. Stephen’s College, Delhi University. His academic excellence and deep curiosity about business led him to the Indian Institute of Management (IIM) Ahmedabad, where he completed his MBA in 1989. It was during these formative years that he developed the entrepreneurial instinct and problem-solving mindset that would later define his career.
Planting the Seeds of a Digital Revolution
After a few corporate stints, including a job at Hindustan Milkfood Manufacturers (now GlaxoSmithKline), Bikhchandani left the security of a high-paying job in 1990 to chase his entrepreneurial dream. In the early 90s, he dabbled in various ventures, from pharmaceutical trademarks to salary surveys, operating from a modest office and living off his wife’s income as a teacher.
But the turning point came in 1997, when he founded Naukri.com—a job portal that would soon become a digital lifeline for millions of Indian job seekers. At the time, the internet was a nascent phenomenon in India, and job listings were confined to newspaper classifieds.
With minimal capital and infrastructure, Bikhchandani began uploading job openings manually, curating listings from newspapers and employer submissions. What started as a side project quickly gained traction due to its user-centric design, ease of navigation, and focus on India’s unique employment landscape.
Scaling India’s Largest Online Job Platform
Sanjeev Bikhchandani’s leadership and ability to anticipate digital trends were pivotal in scaling Naukri.com into a household name. Some of the platform’s key achievements include:
- Becoming India’s #1 job portal, with over 70 million registered users and more than 60,000 corporate clients.
- Listing Info Edge (Naukri’s parent company) on the Indian stock exchange in 2006—a rare feat for an internet business at the time.
- Diversifying into new verticals like real estate (99acres), education (Shiksha), and matrimony (Jeevansathi), making Info Edge a formidable digital ecosystem.
- Pioneering AI-driven job recommendations and resume services to improve candidate-employer matching.
- Establishing a trust-based brand, focused on real, verified job opportunities—crucial in an era plagued by fraud.
Under his guidance, Info Edge not only became profitable but also achieved valuation milestones rarely seen among first-generation Indian tech entrepreneurs.
Challenges Along the Way
Bikhchandani’s journey was not without its share of hurdles. He had to:
- Convince Indian employers to embrace the internet as a recruitment tool in a market dominated by newspapers and placement agencies.
- Bootstrap operations in the early days, with little external capital or tech infrastructure.
- Compete with international giants like Monster and LinkedIn, and newer homegrown platforms.
But what kept Naukri ahead was its hyper-local understanding, deep trust with recruiters, and constant tech upgrades that kept user experience at the center.
From Entrepreneur to Ecosystem Builder
As his ventures flourished, Sanjeev Bikhchandani took on a new role: mentor and investor. Through Info Edge and personally, he has backed some of India’s most successful startups, including:
- Zomato – the food delivery giant.
- PolicyBazaar – a leading online insurance aggregator.
- Happily Unmarried (Ustraa), ShopKirana, and several early-stage ventures.
His ability to spot ideas early, support founders, and provide long-term capital has earned him immense respect in India’s startup ecosystem.
Awards and Recognition
Bikhchandani’s pioneering contributions have been widely recognized:
- Padma Shri (2020) – One of India’s highest civilian honors.
- Featured in Forbes India Leadership Awards, Economic Times Awards for Corporate Excellence, and Fortune India’s 50 Most Powerful People in Business.
- An outspoken advocate for ethical entrepreneurship, transparency, and long-term value creation.
The Road Ahead
Even as he steps back from daily operations, Sanjeev Bikhchandani continues to be a powerful voice in India’s business and policy space. He is committed to:
- Fostering responsible tech entrepreneurship that benefits society.
- Advocating for education and skilling, areas he believes are critical for India’s economic future.
- Promoting innovation-driven businesses, especially those that solve real problems for the Indian middle class.
Conclusion
Sanjeev Bikhchandani’s journey is more than a business success story—it’s a masterclass in timing, execution, and staying true to one’s vision. By taking Indian recruitment online with Naukri.com, he didn’t just build a profitable enterprise—he empowered a generation to dream bigger and access better opportunities.
As India’s digital economy matures, his legacy will endure—not just in stock charts or valuation metrics, but in the millions of lives touched through a simple job listing.